Events Marketing Manager

Acceleration Academies is passionate about improving student outcomes. We provide two capabilities that drive student success. Our dropout recovery and student re-engagement program (Acceleration Academies), is an innovative education partner helping young adults overcome real-life challenges to earn their high school diploma tuition-free through partnerships with state or local school districts across the country. Our technology platform (Incite®) enables data-driven teaching and learning. These offerings are both rooted in our belief that every student deserves access to the best instruction, tools and resources possible.
Job Title: Events Marketing Manager
Employment Type: Full Time, at will
Department: Enrollment Marketing & Communications
Location: Remote
Travel/Schedule: 40 hours per week or more as needed. Planning of events is done remotely, but in-person attendance will be necessary for many events. May include up to 50% travel and some weekends and evenings to cover in-person events.
Reports To: Executive Director of Enrollment Marketing
Total Compensation

• Starting Salary Range: $60,000 - $75,000
• Benefits:
  • 401(k) with up to 4% company match
  • Flexible Paid Time Off
  • Medical, Dental, Vision, FSA, Life, Disability, Hospital Indemnity, Critical Illness, & Accident insurance coverages available
  • Employer-paid financial wellness program
  • Employee referral incentives and more!

Job Description
The Events Marketing Manager is responsible for planning, organizing, and executing marketing initiatives for events and creating event experiences to promote Acceleration Academies. This includes, but is not limited to: academy graduation ceremonies, ribbon cuttings, grand openings, academy recruitment events, conference meetings, workshops, group dinner reservations, speaking engagements, and board meetings. The ideal candidate will possess exceptional organizational skills, creativity, and a keen eye for detail to ensure that each event exceeds expectations and is promoted effectively to the target audience.
Job Responsibilities
-Event Planning and Coordination:

• Develop and maintain event dates and timelines, budgets, and checklists to ensure seamless execution.
• Liaise with academy directors and RVPs, school districts, local academy staff, internal and external stakeholders, and outside venues to coordinate logistics and obtain required materials and services.
• Oversee event setup, including invitations, programs, signage, seating arrangements, audiovisual equipment, and decorations, to create engaging and professional atmospheres.
• Plan, organize, and execute corporate events, including conferences, trade shows, and product launches
• Order initial marketing and promotion supplies for new academy implementations.
• Plan and execute zoom "events" such as online celebrations for the network or company
• Ensure expenses stay within budget.
• Other duties as assigned.

-Vendor Management:

• Identify, negotiate with, and manage relationships with vendors, including printers, promotional products, caterers, audiovisual technicians, and transportation providers, to ensure high-quality services within budget constraints.
• Coordinate vendor contracts, payments, and deliverables to ensure adherence to agreed-upon terms and timelines.

-Attendee Coordination:

• Create invitations and manage event registrations/RSVPs.
• Ensure a positive and memorable experience for attendees by providing exceptional customer service and addressing any issues or concerns promptly and effectively.
• Create event programs that are consistent across academies.
• Coordinate and obtain approval of public speeches/presentations.

-Communication and Promotion:

• Communicate with academy directors for event details including final graduate names and event details.
• Create promotional invitations, programs, and other event materials to effectively promote attendance and engagement in events. Work in collaboration with the marketing team to ensure brand efficacy.
• Coordinate with the marketing and communications team to utilize various communication channels, including social media, email marketing, and press releases, to generate excitement and awareness about upcoming events.
• Serve as the communication point for external vendors and academy and network staff, as well as the interface for all other lines of business involved in the project.
• Oversee on-site event setup, print and ship collateral and items for events, follow up event communication, create event setup forms.
• Other duties as assigned.

-Post-Event Evaluation:

• Conduct post-event evaluations to assess event success, gather feedback from attendees, and identify areas for improvement.
• Analyze event metrics, such as attendance numbers and marketing/PR results to measure the effectiveness of event strategies and make data-driven recommendations for future events.

Job Requirements & Qualifications

• Education: Bachelor's degree in event management, hospitality, marketing, or a related field preferred.
• Experience: 4+ years of proven experience in event planning and management, with a track record of executing successful events of varying scales and formats, including virtual events (e.g., via Zoom)
• Tech Skills: Experience creating digital and printed material in Canva. Adobe Creative Cloud skills (Illustrator, Photoshop, InDesign, Acrobat) are a plus. Proficiency in event/project management software such as monday.com.

Required Competencies
The following core competencies define what the organization requires of its employees to succeed and how we expect overall goals to be accomplished each and every day.
Communication & Interpersonal Skills
Collaboration & Teamwork
Caring & Inclusiveness
Flexibility & Adaptability
Honesty, Integrity & Reliability
Results-Orientation
Role-Specific Competencies
These competencies are specific to the Events Manager position.
Organizational Planning & Time Management
Creative Thinking
Strategic Analysis & Problem Solving
Program/Project Management
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the worker is regularly required to sit, talk and hear. The worker is frequently required to use wrists, hands, and fingers to touch, handle, feel and type.. The employee is occasionally required to stand, walk and reach with hands and arms and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 20 pounds. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer; extensive reading.
Work Environment and Work Demands
The work environment characteristics described here are representative of those a worker encounters while performing the essential functions of this job. While performing the duties of this job, the employee could occasionally be exposed to outside weather conditions. The noise level in the work environment is sometimes consistent with that of a collaborative school environment.
Acceleration Academies is an Equal Opportunity Employer
The above statements are intended to describe the general nature and level of work to be performed and are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. It is understood that other related duties may be assigned. To perform this job successfully, an individual must be able to perform all aspects of the position, described below satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.