Senior Specialist, Lifecycle & Loyalty Marketing

Senior Specialist, Lifecycle & Loyalty Marketing
Location: New York, NY (currently hybrid with up to 50% remote)
At TouchTunes, the world's largest in-venue interactive music and entertainment platform, we're all about sparking joy and human connection. That moment in a bar where someone at the next table cues the jukebox to play your favorite song? That's what we do - our platform plays millions of songs daily - but we're also so much more! We just bought the largest soft-tipped darts business in the United States, we're reinventing our mobile app for launch later this year, and we're operating nearly 100,000 connected devices across North America and Europe. We're innovators, strategic thinkers, people making the future possible today - and what a great time to join our team.
We are seeking a Senior Specialist, Lifecycle & Loyalty Marketing who will play an essential role in helping generate and execute key marketing initiatives that will drive revenue for the company across our jukebox and Arachnid dartboard brands (Bullshooter and Spider360). The Senior Specialist will be responsible for executing our email and mobile marketing channel efforts to engage and retain our users. This includes programming audiences and campaign and promotional (loyalty and special offers) using third party and internal tools. The ultimate measure of success will be the ability to drive recurring use and increased spend among users in TouchTunes and Bullshooter dartboards and associated tournaments. Campaigns will include channel marketing, Juke and Dartboard screens, promotional campaigns that leveraging music and dart content, and loyalty programs with an emphasis on testing and constant optimizations. The Senior Specialist must be knowledgeable and curious about customer engagement platforms (ideally Braze), able to juggle multiple projects, thrive in a deadline-driven environment and be a true team player.
Key Responsibilities:

• Leveraging channel marketing (email, in-app, push, digital (jukebox), mobile app to increase engagement as measured by plays per user, dart plays & tournament registrations, and other KPIs)
• Become proficient using our CRM and Loyalty platforms to help plan and manage multi-channel marketing campaigns from ideation to execution, including content development and targeting, offer design, testing by collaborating with creative, data, product and tech teams.
• Regularly conduct A/B and multivariate tests to optimize results with creative, channels and offers
• Project manages and executes 360 marketing campaigns to support TouchTunes Jukebox and Arachnid dart businesses for both ad hoc and evergreen campaigns, including working with an agency
• Track performance and analyze results of all new and existing mobile marketing efforts and communicate with internal stakeholders
• Collaborating with TouchTunes and Arachnid Dartboard business partners on gathering insights on users to inform marketing campaign design and future product decisions by leveraging surveys and analysis with support from finance and marketing analysts
• Additional marketing-related needs as requested by the CMO

Qualifications:

• Bachelor's degree in marketing, business, communications
• 3-5 years' experience in channel and/or loyalty marketing with a focus on driving engagement and retention
• Excels in cross-functional planning and strives toward flawless execution
• Excellent relationship builder, with peers across the company, marketing platform vendors
• Experience working with Braze customer engagement platform, Segment customer data platform for executing targeted campaigns and Talon.One promotional engine (preferred)
• Strong interest, curiosity and familiarity with pop culture, internet/mobile trends and various music service
• Be highly data-driven and able to use customer behavior, location data, quantitative and qualitative research and other insights to create user personas and segmentation strategies
• Understand best practices in mobile and channel marketing (email, in-app, push) with a sensitivity to customer experience
• Excellent communication and interpersonal skills
• Self-motivated and proactive
• Positive attitude and strong work ethic
• Able to take direction and work independently
• Strong organizational skills and attention to details
• Ability to be flexible and professional under pressure and deadlines
• Ability to multi-task and shift priorities

What is in it for you:

• Joining a dynamic, brilliant legal and risk management team
• Challenging, wide-ranging work in a high-growth area that has a direct impact on the company's success
• A fun, exciting environment that's all about creating human connection through music and other entertainment experiences
• A culture of pioneers who are changing the face of the amusements industry
• Very competitive insurance packages
• Competitive 401K package with company match
• Current work schedule requires 50% time onsite, including Tuesdays, Wendesdays, and every other Thursday

Work Requirements:

• In an effort to protect our fellow employees, their families and our customers, TouchTunes requires all employees working onsite to receive the COVID-19 vaccination with exemptions only for limited reasons required by law.
• Must be authorized to work in the United States
• Ability to perform primarily sedentary work, frequently using a computer (visual acuity, fine motor skills) and telephone (talking/hearing).
• Ability to listen, to understand, and to follow verbal and written directions
• Ability to exchange information in written format
• Ability to learn the procedures, function, and limitations of assigned duties
• Ability to recognize when there is a problem (when something is wrong or is likely to go wrong)
• Ability to apply general rules to specific problems to produce answers that make sense
• Flexibility to work outside of normal hours, including evenings, weekends, and holidays, as needed

TouchTunes is an Equal Employment Opportunity / Affirmative Action employer. TouchTunes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Other details

• Job Family Marketing
• Pay Type Salary
• Min Hiring Rate $80,000.00
• Max Hiring Rate $85,000.00

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