Principal, Product Marketing- Property Intelligence & Data Solutions

At CoreLogic, we are driven by a single mission—to make the property industry faster, smarter, and more people-centric. CoreLogic is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society.

CoreLogic is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At CoreLogic, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry.

Job Description

What You'll Be Doing:

At CoreLogic, Product Marketers sit within the business segments and operate at the intersection of product management, marketing, sales and customer success. They serve as the voice of the customer across all aspects of the business to ensure the products that we build are relevant, rooted in customer needs, and positioned to drive adoption.

We are seeking a collaborative and engaging Product Marketing professional who will be responsible for developing successful GTM strategies and plans for key initiatives and solutions.

Responsibilities

1. Develop a deep understanding of our data and analytics business in order to define a GTM strategy and product marketing plan.
2. Own product marketing aspects of the GTM strategy, including buyer personas, positioning, messaging and sales enablement deliverables.
3. Drive product communication (internal and external) and generate content to be used in training materials.
4. Be the go-to expert for your solution areas, have a deep understanding of the market landscape, trends, competitor capabilities, and customer use cases.
5. Synthesize customer insights and competitive research to identify and prioritize buyer needs by deeply understanding our customers, products, and experience to build data-driven, useful insights for products and sales teams.
6. Identify opportunities for cross-sell and upsell opportunities to increase awareness and retention of our customers across product lines.
7. Partner closely with Product Management to define our product strategy through a customer-first lens.
8. Work with Product Management to establish a continuous feedback loop (market trends, customer needs, competitive information) to influence product roadmaps.
9. Deliver compelling, high-impact product centric collateral for prospective and existing customers.
10. Enable sales teams with bottom-of-funnel materials such as pitch decks, customer presentations, customer stories, eBooks, blogs, sales sheets, call scripts.
11. Plan and execute product/feature launches in partnership with cross-functional teams (Product, Marketing, Support, Client Success, Sales).
12. Support messaging of customer-centric events.
13. Support awareness and lead generation efforts by developing and executing against GTM strategy and plans, and partnering with Corporate Marketing to deliver campaigns.

What’s In It For You

1. Large (~$1.7B+ revenue) formerly public information services and data business.
2. Durable cash flow and profitability regardless of changes in macroeconomic conditions.
3. Company certified as "A Great Place to Work."
4. Hybrid working model- 1 day in the office a week for “moments that matter” and the rest of the time can be remote.
5. Competitive compensation and benefits!
6. Career path for continued professional growth.
7. Working with leaders that care about your professional growth!
8. Access to our world class self-development portal, centered around you as the employee. We take pride in our work and believe in cultivating a work environment that supports and values our greatest asset: our talented employees.

Job Qualifications

Education

1. Bachelor Degree in Business, Marketing or related field, or equivalent work experience preferred.
2. Graduate Degree in Business, Marketing or related field is preferred.
3. Certification in the Pragmatic Marketing Framework is preferred.

Experience

1. 10+ years’ experience in Product Marketing in B2B or B2C tech.
2. Proven ability to lead with strategy and translate into execution.
3. Ability to turn product innovations into clear and engaging narratives as well as strong value propositions that sell.
4. Self-starter with strong initiative and drive.
5. Strong analytical and project management skills, proven ability to design clear processes and a very detail-oriented yet flexible approach to problem-solving.
6. Experience producing high-quality work in a remote, geographically dispersed, and deadline-driven team environment.

The base salary range listed for this position is for the US and is a range listed to cover geographic locations posted. Range may vary depending on where the candidate is located. This position also has an annual bonus incentive as well. Additional benefits can be found here: . Qualifications, location and experience of the individual ultimately selected for the position may impact the final actual offered compensation, which may vary from this range.

Annual Pay Range

115,300 - 175,000 USD

CoreLogic benefits information can be found here: . Qualifications, locations and experience of the individual ultimately selected for the position may impact the final actual offered compensation, which may vary from any posted range.

CoreLogic's Diversity Commitment

CoreLogic is fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone’s unique contributions, experiences and values. We offer an empowered work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. We are better together when we support and recognize our differences.

EOE AA M/F/Veteran/Disability

CoreLogic is an Equal Opportunity/Affirmative Action employer committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the Armed Forces, or any other basis protected by federal, state or local law. CoreLogic maintains a Drug-Free Workplace.

Please apply on our website for consideration.

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