Leica Biosystems' mission of "Advancing Cancer Diagnostics, Improving Lives" is at the heart of our corporate culture. We're a global leader in cancer diagnostics with the most comprehensive portfolio from biopsy to diagnosis. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. Our associates know that every moment matters when it comes to cancer diagnostics. When you come to work, you're helping develop solutions that enable accurate diagnoses to turn anxiety into answers. Join our diverse, global team of talented people, and be inspired to grow every day.
Leica Biosystems is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we're working at the pace of change to improve patient lives with diagnostic tools that address the world's biggest health challenges.
The Global Marketing Manager for Leica Biosystems is responsible for developing and driving Leica Biosystems' global product marketing content strategy and campaigns with a focus on existing product portfolio leverage, launch excellence, and demand generation activities. This role is a key contributor to our global Core Histology (CH) product positioning, brand equity, and presence.
This position is part of the Global Product Marketing Department located in Nussloch or Richmond and will be on site. At Leica Biosystems, our vision is to advance cancer diagnostics and improve lives.
You will be a part of the Global Product Marketing Team and report to the Global Product Marketing Director. If you thrive in a dynamic role and want to work to build a world-class marketing organization-read on.
In this role, you will have the opportunity to:
- Develop and drive global product launch campaigns and content, ensuring alignment with our go-to-market strategy.
- Collaborate with BU Product Managers, Regional Marketing, and SU teams to createl highly differentiated value propositions, impactful naming and messaging, campaigns, and content that boost demand generation.
- Manage and update product marketing collateral for internal and external channels, including overseeing translation processes and maintaining content inventories.
- Analyze data and commercial insights to inform cross-functional teams and develop action plans for product launches and global initiatives.
- Support Strategic Planning by providing insights on competition, market drivers, customer dynamics, and growth opportunities for the product vertical.
- Bachelor's degree in marketing, Business, Communications, or a relevant discipline, with 3-5 years prior experience as a marketing manager or in strategic marketing within the Health Care, Diagnostics, or Life Science sectors.
- Excellent skills in creating content and marketing messages that resonate with key personas, with relevant experience in brand and content marketing.
- Ability to influence and work effectively with a global team and stakeholders in a highly matrixed organization, showcasing strong collaboration skills.
- Strong project management skills, including the use of project management tools like action plans, and a goal-based, analytics-driven approach to marketing.
- Excellent oral and written communication skills, and the ability to manage multiple projects with a sense of urgency.
- MBA or Masters Degree
The salary range for this role is $110,000-$130,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
#LI-KF18
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what's next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available here.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at to request accommodation.