As a Marketing Intern, individuals will be provided opportunities for professional growth with challenging assignments, work with a variety of internal and external partners, and gain valuable experience assisting with the development and execution of marketing strategies for MSUFCU's affiliate brands. This position offers a unique opportunity to gain hands-on experience in brand development, marketing, and communications across multiple brand voices.
Work Location: Onsite or Hybrid; MSUFCU Headquarters campus in East Lansing, MIWork Schedule: Part-time approximately 15-25 hours during MSUFCU business hours (8:30am-5:00pm Monday-Friday). A schedule will be determined around the intern's class schedule. Occasional assignments to work at special events during evenings and weekends. Paid Hourly Internship: $16+/hour dependent on experienceDuration: Winter/Spring Semester with potential to continue into future semesters
An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.
Essential Duties and Responsibilities:
- Apply understanding of marketing knowledge and gain experience with full marketing campaigns for financial products and services in a corporate environment
- Help ensure the maintenance of brand consistency across various platforms and communications, ensuring unified presence and compliance for all brands.
- Creates marketing campaign plans and materials
- Track key performance indicators (KPIs) such as engagement and reach
- Proofreads documents to verify their effectiveness in conveying the necessary message, ensuring consistent brand, quality, and accuracy of information correct as to content, grammar, and spelling, and free of typographical errors
- Assist with Campaign Plans and new initiative overview documents
- Develop working understanding of SWOT, consumer, and competitive analysis and latest marketplace trends
- Observe and develop working knowledge of product/services
- Assists Marketing Specialists with special projects and programs
- Collaborates closely with Digital Marketing and Corporate Communications departments to ensure integrated marketing campaigns
- Assist in developing omnichannel marketing assets, including print, digital, and social media content, to boost brand visibility and engagement.
- Using assets provided by Creative Services department, designs limited marketing materials
- Communicates effectively across Community Impact division
- Ensures that all materials comply with federal, state and local regulations and legal requirements
- Represent the Credit Union at campus and community events
- High school diploma or equivalent required.
- Actively pursuing an Associate or Bachelor's degree in marketing, public relations, communication, journalism, or a related field of study.
- Outstanding verbal and written communication skills.
- Thorough understanding of current marketing methodology and practices.
- Proficient in M365 programs.
- Comfortable with public speaking and engaging with customers.
- Good research and analytical skills.
- Ability to prioritize your workload and meet strict deadlines.
- Willingness to attend corporate events after hours and on weekends.
- High level of integrity.
- Seeks continuous learning and improvement through feedback and other means.
- Ability to work successfully in a team-oriented environment.
- Open to change and to considerable variety in the workplace.
- Accepts responsibility and is accountable for high-quality results.
- Displays high level of creativity and innovation.
- Careful attention to detail.
- May be required to remain in a stationary position for an extended period of time
- Ability to operate standard office technology, equipment and tools, which may include many hours of computer and phone usage
- Occasionally needs to move about inside of office area
- Exposure to potentially hazardous condition, i.e. robbery. Receives detailed instructions and procedures to be followed to minimize the exposure
- This position is able to work in hybrid or onsite working arrangements
Disclaimer:
The above statements are intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be constructed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the rights of any supervisor to assign, direct, and control the work of employees under his or her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned that are of similar kind of level of difficulty. MSU Federal Credit Union is an affirmative-action, equal-opportunity employer. Reasonable accommodations may be made for individuals with disabilities to enable them to perform the essential functions of the position.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)