Area Sales Director - Dulles

Company:  Tasty Baking Company
Location: Fredericksburg
Closing Date: 03/11/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2022 sales of $4.8 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery - it's a delightful journey into the heart of flavor and community.

Learn more at

Bringing Home the Dough

Competitive pay and bonus opportunities

Full-time employees are offered the following benefits:

  • Comprehensive health and medical coverage
  • 401(k) Retirement savings plan
  • Professional growth and leadership training
  • Paid vacation, holidays, and parental leave
Rising to the Challenge: Position Responsibilities

Flowers Bakeries has an immediate opening for an Area Sales Director.

This position is responsible for supporting Independent Distributors' (IDs) efforts to manage customer relationships, engage in sales activities, grow their customer base, seek new selling opportunities in the market, and track sales data. In this supportive role. Area Sales Directors will be responsible for developing recommended sales strategies to build sales, the customer base, and brand recognition. Area Sales Directors will spend most of their time personally interacting with customers and IDs in the market to complete these tasks. Area Sales Directors will work independently with minimal supervision. Area Sales Directors will review and analyze pertinent sales and marketing data and provide updates and recommendations to IDs Market VP to discuss ways to improve customer relationships, increase selling opportunities, and enhance the business partner relationship with IDs

Knead to Know: Preferred Qualifications
  • Must be able to acquire and maintain a DOT Medical Card
  • Valid Driver's License and Safe Driving Record
  • Must be at least 21 years of age
Knead to Know: Preferred Qualifications
  • 5 years of relevant experience in general management or sales. Experience as a sales rep, distributor, or other sales position required.
  • Bachelor's degree (preferably Sales or Business Administration) or equivalent experience
Additional Ingredients: Essential Job Duties

* Oversee general business operations and activities within assigned area; develop budget and market merchandising and advertising in partnership with the Business Units and Marketing for assigned area

* Plan and maintain a schedule of regular key account visits to build rapport and generate increased sales

* Collaborate with Market VP and Distributor Enablement to analyze market and territory opportunities so that IDs can increase sales and grow territories

* Conduct weekly reviews with Market VP to monitor sales data and personal growth objectives

* Stay current on consumer insights and adjust sales strategies accordingly

* Work with IDs on potential opportunities to acquire new customers

* Work with IDs on product promotions, displays, and other opportunities to build sales

* Track market conditions for customers

* Advise IDs on the effectiveness and frequency of in-store displays and other promotions and evaluate new ways to partner with IDs

* Perform other duties which are deemed to be an integral part of the position

We offer a competitive salary and an excellent total rewards package. Please reply by 10/23/2024. Resumes are active for 30 days. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

EEO Statement

Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law. The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications for this position. An equivalent combination of education, experience, and skills may supplement the above minimum job requirements. If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to Michelle G Gussom at or .

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