Social Media Manager

Social Media Manager

Los Angeles, CA Remote/Hybrid

A highly acclaimed restaurant group is seeking talented and creative social media professionals to drive sales and increase brand awareness for their chef-driven restaurants.

Responsibilities:

• Manage and execute social media calendar and campaigns.
• Deliver brand awareness for each restaurant venue.
• Partner with local photographers for creative content.
• Negotiate and execute local store marketing partnerships.
• Monitor the performance of analytics for each social platform.
• Develop and execute a plan to increase sales at existing restaurants.
• Research and evaluate paid media tactics that drive app downloads and restaurant traffic. Recommend, test, and evaluate efficient opportunities.
• Use owned assets including store signage, menus, company app, website, and email marketing to drive purchase frequency and brand loyalty.
• Strengthen the social media presence to communicate brand equities and build loyalty.
• Stay abreast of emerging social media channels and evolving social media trends. Recommend new channels where we can interact with guests.
• Post and monitor all social media channels and engage our guests online. Create influencer programs based on social media learning.
• Analyze marketing performance to improve plans over time.
• Stay in tune with industry trends, consider the company’s strengths, weaknesses, opportunities, and threats, and make recommendations to improve overall company performance.

Required Qualifications:

• 2 years of experience as a Social Media Manager in the hospitality industry.
• Knowledge and passion for high-end restaurants and offerings.
• Ability to work weekends.
• A clear understanding of the Los Angeles market and events.
• Strong MS Office skills (Excel, Word, PowerPoint, and Outlook).

Skills Required:

• Experience working with data sets and providing analytical insights.
• Great initiative to “make things happen,” resourceful, and a passionate driver of results.
• Sees possibilities vs. obstacles and has a positive, can-do attitude.
• Strong attention to detail.

The Rewards:

• Company benefits.