Senior Product Marketing Manager

Position Summary
Product marketing is a vital component of the overall marketing strategy, driving understanding and awareness of our product offerings through market insights, competitive analysis, product positioning, naming, objectives and metrics, and the overall go-to-market (GTM) strategy.

We seek a dynamic and experienced Senior Product Marketing Manager to fill immediately. As a Senior Product Marketing Manager, you'll position products, craft compelling messaging, and develop and launch sales enablement resources. You will act as the “voice of the customer,” gaining a deep understanding of their needs and desires to address key questions about our products, target customers, and the best ways to reach them. This role also supports and contributes to content that establishes Yes Energy as an expert and thought leader in the power market industry.

This cross-functional position requires close collaboration with the Product, Sales, and Operations teams. Your work will involve developing engaging, event-driven content, translating customer needs into inspiring solution stories, discovering new ways to engage our audience, and developing campaign strategies that strengthen customer connections and engagement.

In this role, you will also leverage your thorough understanding of the power market, Yes Energy’s products, and analytics to actively contribute to content creation by monitoring market events and collaborating on content for social media posts and blogs.

Primary Responsibilities

1. Work closely with Product and Sales teams to describe product offerings and develop messaging frameworks and value propositions that resonate with select customer personas.
2. Develop and evolve segmentation, targeting, and positioning for each solution/offering.
3. Contribute to GTM strategy to ensure the development of the appropriate mix of content and channels to drive acquisition and onboarding.
4. Develop and maintain a thorough understanding of power markets and the products and data that Yes Energy offers to support market participants.
5. Leverage market expertise and Yes Energy’s products and analytics to create content for social media posts and blogs by monitoring market events and trends.
6. Educate both internal and external stakeholders on solution/product features, benefits, and their differentiators (with the Product team).
7. Translate customer needs into inspiring solution narratives to fuel expansion into new markets and personas and strategies for campaigns that deepen connections and drive opportunities for sales engagement.
8. Build marketing programs that articulate the value of solutions in the context of customer needs and collaborate on campaign development to drive demand.
9. Assist with the formulation of ABM campaigns for targeted segments.
10. Define sales collateral and other sales enablement tools that align with the buying process and help move prospects & customers through the sales cycle.
11. Use insights and data to inform user narratives and programs that improve the client experience, leading to product awareness, adoption, and growth.
12. Speak and present both internally and externally to promote the story of the product.
13. Successfully work cross-functionally with Product, Sales, and Customer Success to ensure proper targeting onboarding for customers.
14. Leverage data (e.g., dashboards, tactical metrics, organizational KPIs) to understand engagement and product usage across the funnel and identify opportunities to drive engagement/adoption.
15. Conduct ongoing market analysis to secure an understanding of market demands in the competitive landscape and inform the definition of solution/product differentiators.

Minimum Qualifications

1. Minimum of five years experience in the energy industry, with a strong preference for experience in North American power markets.
2. Minimum of five years experience in Marketing, Product Marketing, Product Management, or in an analyst or trader role.
3. Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

Skills & Abilities

1. Self-starter who thrives in a fast-paced, customer-centric environment, at ease and calm with frequent pivots in priorities.
2. Proven experience engaging participants in power markets.
3. Technical aptitude with demonstrated ability to learn quickly and become fluent in new technologies.
4. Easily manages change, with a passion for innovation and creative problem-solving.
5. Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure.
6. Ability to effectively prioritize and manage time to address multiple responsibilities in a fast-paced, professional environment.
7. Excellent internal and external written and verbal communication skills and ability to sell ideas well through creative & innovative presentations.
8. Exceptional program management skills.
9. Excellent interpersonal skills.

Preference for candidates with:

1. Experience in SaaS, data analytics, or data science.
2. Experience working with an early-stage company with 300 or fewer employees.
3. Preference for working in a collaborative, cross-team capacity.
4. Ability to tell a visual story through the creation of graphics and infographics.

About Yes Energy

Yes Energy delivers real-time market data and electric power trading decision solutions. Over 1,000 market participants use Yes Energy solutions daily. The business is a leader in all aspects of information content collection and management, developing and delivering data and market analytics solutions. Since its inception in 2008, Yes Energy has become a trusted and respected supplier of innovative and reliable solutions focused on the needs of power market analysts, traders, and trade managers. Yes Energy has a team of over 250 amazing professionals across the United States, Europe, and Asia.

Culture

Yes Energy has been named one of the Best Places to Work in Colorado, and we have the culture to prove it. At Yes Energy, we care about saying “Yes” to customers. We like to listen, learn, and develop solutions that align with their needs. We think about customers as business partners, and when we help them be more successful … we are more successful, too.

Around the office, our culture is driven by some pretty fundamental values that we’re proud of:

1. We love innovation and solving tough challenges.
2. We are “high standards people” who combine passion and pride with hard work and rewards of all kinds- with a consistent ethic across the company.
3. We’re team-focused with a flat hierarchy. We work in small teams on well-defined projects directly impacting the business's success.
4. We play to each person's strengths and experience while each of us also works along a continuum of roles adjacent to our focus area. This presents the challenge of maintaining a broad set of skills and an opportunity to learn and contribute in many ways.
5. We are constantly growing. Professional development happens every day and every year.

At Yes Energy, we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t perfectly align with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Compensation and Benefits

We offer highly competitive salaries and real bonuses that are achievable and that you can impact. Our benefits package is also very competitive, including medical insurance, a 401 (k) Plan with matching, flexible vacation, and flexible work schedules. Yes Energy encourages and funds investment in both formal and informal professional development.

In accordance with Colorado law, the range provided is Yes Energy’s reasonable estimate of the base compensation for this role. The actual amount may be higher or lower based on non-discriminatory factors such as location, experience, knowledge, skills, and abilities.

Yes Energy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Yes Energy complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.