Senior Public Relations Associate

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity.

United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

We are seeking a Senior PR Associate to join our Marketing and Communications team. In this role, you will bring technology and business PR expertise to elevate Publicis Sapient’s brand visibility – driving press coverage that positions the company as a leader in AI, GenAI, and digital business transformation.

You will work across the business to drive strategic media coverage in top-tier outlets, distilling complex tech concepts into compelling stories and showcasing thought leadership. You will have keen news instincts, a proven track record of successful media placements, excellent written communication skills, and a strong background in conducting and analyzing research.

Your Impact:

1. Develop key messages and execute strategic media relations campaigns
2. Proactively identify relevant newshooks and work with partners in the business to bring story ideas to fruition
3. Proactively pitch stories and secure meaningful coverage in target outlets, positioning Publicis Sapient as a leader in AI/GenAI and digital business transformation
4. Build and maintain strong relationships with key tech and business media contacts
5. Monitor and analyze media coverage and industry trends, providing comprehensive reports and actionable insights on PR metrics and campaign performance
6. Collaborate with internal teams to align PR efforts with overall marketing strategies
7. Develop and distribute weekly internal media relations newsletter

Your Skills & Experience:

1. 3-5 years' technology PR experience; professional services experience a plus
2. Deep understanding of the technology landscape and digital transformation trends
3. Exceptional pitching skills and ability to craft narratives that resonate with tech journalists
4. Proven track record of successful media placements in top-tier tech and business publications
5. Strong writing skills, with the ability to translate complex tech concepts into compelling stories
6. Excellent verbal communication and interpersonal skills; experience working with senior executives a plus
7. Self-starter with a hunger for securing high-impact coverage
8. Excellent organizational skills along with the ability meet deadlines, juggle multiple tasks, and handle fast-paced environment
9. Proficient in MuckRack and Qwoted PR tools
10. Desire to continuously learn new skills

Pay Range: $80,000 - $95,000

The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.

Benefits of Working Here:

1. Flexible vacation policy; time is not limited, allocated, or accrued
2. 16 paid holidays throughout the year
3. Generous parental leave and new parent transition program
4. Tuition reimbursement
5. Corporate gift matching program

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at or you may call us at +1-617-621-0200.