The Senior Brand Manager is charged with driving world class innovative brand marketing and product marketing strategy to promote Amazing Seasun Games global brand, licensing, partnerships, events, games and emerging opportunities. Responsibilities will include development of global brand marketing strategies, brand positioning, budgeting, development of global creative assets, external partner and agency relationships, and oversight on global marketing campaigns. This role will work closely with other teams within the global publishing department with a focus on brand-building for the upcoming title Mecha BREAK.
This role will require experience in creative strategy, global brand development, digital consumer marketing, franchise management and gaming. As an accomplished marketer this person will help develop a strong planning processes, and play a pivotal role as part of the marketing leadership team that will continue to drive innovation and constantly advance Mecha BREAKs marketing capability and performance.
Duties And Responsibilities
- Support the development of the brand strategy, defining customer journeys, target audience prioritization, product positioning, brand partnership guidelines and activations, cross sell and upsell strategies, innovative ideas and key messaging and content plans.
- Develop strategies that encourage UGC contributors in building up the UGC ecosystem.
- Partner with and consult product development teams to ensure products meet relevant positioning and are feature competitive and relevant.
- Contribute to the development of multi-year franchise roadmaps that are player focused, maximizing long-term acquisition, engagement, and retention, and ultimately enabling customers to become fans for life.
- Support live service marketing and player engagement strategies with contribution to defining product roadmaps and marketing opportunities.
- Campaign Management & Optimization
- Manage relationships with all internal and external stakeholder peer groups across studios, publishing, legal and all other cross-functional teams, globally, to ensure full team collaboration and alignment against the goals of the project.
- Be player and channel first focused helping to build content plans that deliver the right message, at the right time and in the right place.
- Experience and understanding of Steam and how best to leverage that platform.
- Contribute to defining key performance metrics that will determine what is working and what isn’t.
- Continuously assess campaign performance flagging opportunities / risks and drive solutions that foster continued positive player relationships and performance of business targets.
Qualifications:
- Minimum of 5 years experience in a marketing role within gaming and or relevant agencies.
- Proven track record of highly creative and imaginative campaigns showing strong results.
- Experience with both domestic and international marketing campaigns.
- Experience working on major global gaming and/or entertainment brands with proven track record to achieve business goals
- Experience creating and owning global marketing campaigns from the research and positioning stage through go-to-market and post-launch management
- Ability to leverage quantitative analytic measures, build business cases to support initiatives and focus on KPI / ROI metrics.
- Experience in project management, analysis, and the ability to work with multiple teams.
- Must be able to manage multiple projects in a fast-paced environment.
- Highly effective oral and written communication skills, attention to detail and presentation skills to executive level team members.
- Bachelor’s Degree or equivalent experience in the field, MBA a bonus.
- Chinese Mandarin language skills and experience working with Chinese corporations are a plus but are not required.
- Positive, professional, collaborative and flexible attitude.
- Self starter with little supervision required and willingness to navigate areas of unfamiliarity.
- Ability to coordinate execution of plans within budget, set timelines, and to meet deadlines.
- Ability to develop, pitch, and execute a marketing plan, working with cross functional teams to ensure the vision is executed effectively.
- Ability to manage a team, delegate tasks, and set clear goals to improve the workplace.
- Experience working in a global environment.
- Willing to conduct meetings with global publishing team based in China at off hours.
- Moderate travel is required.