Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us: Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. At TikTok, we create together and grow together.
About the Role
TikTok's SMB is seeking a Senior Product Marketing Manager who will be responsible for leading the go-to-market strategy and execution of TikTok Promote. You will work closely with cross-functional teams including product, sales, customer service, and marketing to drive product awareness, market penetration, and identify opportunities for sustainable long-term growth.
Responsibilities
- Develop and execute comprehensive product marketing plans that support strategic product objectives, drive engagement and adoption, and deliver on revenue and user penetration on TikTok.
- Collaborate and communicate with cross-functional teams, including product managers, data scientists, product operations, marketing, sales, vertical PMMs to launch new marketing capabilities and product strategies to meet new advertiser requirements and drive scalable growth.
- Utilize market research, competitive insights, and customer feedback to help drive product innovation and differentiation. Build strong relationships with key customers, prospects, and stakeholders to understand their needs and provide feedback to the product team.
- Develop effective messaging and positioning that clearly communicates the product's value proposition.
- Develop and execute product launches, marketing campaigns, sales-enablement tools, and other go-to-market programs that drive demand and revenue.
Qualifications
Minimum Qualifications:
- 5+ years of experience in product marketing, advertising or related fields.
- Successful marketing strategy skills and experience in driving product adoption and user penetration.
- Experience leading cross-functional teams and collaborating with product, sales, marketing, and customer success functions.
- Possess data analytical skills and demonstrate the ability to identify opportunities and develop segmented operational strategies. In-depth understanding of advertising products, services, and strategies is an asset.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at this link .
Job Information
(For Pay Transparency)
The base salary range for this position in the selected city is $121600 - $232644 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
- 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account (HSA) with a company match.
- Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.
- 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
- Mental and emotional health benefits through our EAP and Lyra.
- A 401K company match, gym and cellphone service reimbursements.
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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