WTTW/Chicago PBS and WFMT/Chicago Classical seek an experienced Director of Digital Marketing to drive strategic marketing objectives including audience and member lead generation, cultivation, acquisition, and retention. This role will be responsible for leading digital marketing efforts including email, paid search, display, programmatic, paid social, and SEO.
KEY RESPONSIBILITIES :
• Create and execute digital marketing and fundraising initiatives and campaigns - across email, paid search, display, programmatic, OTT/CTV, paid social, and SEO - to increase audience and membership, with a particular focus on increasing streaming viewership and monthly donors.
• Manage lead generation and conversion goals to drive revenue growth while maximizing ROI.
• Manage budget and agency partners to optimize performance.
• Collaborate with marketing staff and internal creative services to lead content and design development for digital touchpoints including email, e-newsletters.
• Optimize Google AdWords grant; propose strategic digital advertising budget, create display and/or retargeting ads, and paid social that will deliver healthy pipeline of prospects, and move donors through lifecycle optimizing engagement, retention, and revenue.
• Own KPIs for digital/email marketing, leverage Google Analytics and other reporting tools to track and optimize digital performance against goals, provide regular analytics reports, identify trends, and innovate to increase engagement and results.
• Coordinate with direct response membership staff on omni-channel fundraising campaigns, ensuring the creation and delivery of strategic support messaging is consistent across platform; align marketing and digital fundraising sustainer programs to create one unified strategy.
• Work with digital, database operations and gift processing departments to assess and implement improvements to existing backend processes, procedures, and vendors (including credit card and EFT processing) for digital engagement and giving.
• Keep pulse on digital landscape - current and emerging - recommending new ideas, growth opportunities and strategies.
• Perform other duties as assigned.
SKILLS:
• Detail-oriented project manager with the ability to prioritize and multi-task in a fast-paced environment with responsiveness to daily, weekly, ongoing deadlines.
• Ability to establish and maintain effective relationships with staff, constituents, and external partners/vendors.
• Proven collaborator and communicator with technical and non-technical people alike; excellent written, verbal, and presentation skills.
• Flexible and positive approach to work.
EXPERIENCE:
• 7-10 years of experience in digital marketing, with emphasis on direct response.
• Strong Microsoft Office skills, including hands-on knowledge of advanced features of Word, Excel, and PowerPoint.
• Proven success in managing digital advertising including display, paid social, retargeting, with experience in Google AdWords.
• Working knowledge of e-mail marketing platforms (e.g., Mailchimp, ActiveCampaign, etc.); CRM systems (e.g., Blackbaud/Raisers Edge, Tessitura, Salesforce), content scheduling (e.g., Sprout Social, etc.); Google Analytics, Facebook, and Twitter Analytics.
• Working knowledge of Adobe Creative Suite products a plus.
EDUCATION: B.A. or B.S. degree in marketing, fundraising or related field.
Window to the World Communications, Inc., the parent organization of WTTW and WFMT, is an Equal Opportunity Employer. Diversity is a core value at WTTW|WFMT. We are passionate about building and sustaining an inclusive and equitable working environment for all staff. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design and deliver solutions. WTTW|WFMT is committed to attracting and retaining a diverse staff. WTTW|WFMT will honor your experiences, perspectives, and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.