Position Title: Director, Insights
Location: New York, NY (Headquarters)
Position Summary:
The Director Insights is a unique, high-profile role that will lead and develop the insights practice at PRUSA. Our Insights organization is at the center of PRUSA's transformation vision in how we build brands, go to market and delight consumers. The head of this Insights team will be responsible for building out a best-in-class insights organization that supports sales, marketing, media, and various company-wide change initiatives. The candidate will have a wide remit to develop new ways of working within Insights, establish a new yearly cadence of Insights deliverables and upskill the organization. The successful candidate for this role will:
- Have significant experience running an insights team
- Shown a strong capability to drive a vision in the organization
- Be a strong mentor for insights managers and marketers
- Have a passion for partnering with analytics to drive holistic consumer and market understanding
- Be a forward-thinker about the role of insights in spirits marketing
- Have a well-balanced background with various insights/marketing experience
Major Responsibilities / Accountabilities:
- Lead and develop the Insights team, including scoping roles and managing organizational priorities. A key emphasis will be on upskilling the organization and mentorship.
- Establish a mid-and-long-term learning agenda and budget to support the transformation agenda inside PRUSA. This will have a significant component involving media planning, portfolio strategy and brand storytelling.
- Directly support a limited number of high-priority strategy projects (e.g. M&A activities, media thresholds).
- Oversee norms and reporting on innovation and media, ensuring that success criteria are represented correctly, teams have established correct KPIs, etc.
- Establish a shopper/customer insights practice, which complements the existing customer analytics group.
- Key thought leader in the global PR insights community. Manage the relationship with HQ Insights COE.
Requirements:
Education: Minimum Bachelor's degree (or equivalent); MBA or advanced degree preferable.
Experience / Background: 10+ years of business experience, with significant experience in market research/insights or demonstrated ability to lead an insights function. Must have experience in leading a team and in setting a change agenda. Experience in spirits or other image-based categories preferred.
Working Conditions: Occasional -10% of time.
Who are we?
Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahla Liqueur, Beefeater Gin, and Avin Tequila (through a joint venture with Tequila Avin); such superior wines as Jacob's Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jout Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.
Working at Pernod Ricard
Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture.
Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.
Job Posting End Date: 2020-07-01-07:00
Target Hire Date: 2020-07-01-07:00
Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
Minimum Salary: 31200.00
Maximum Salary: 31200.00
Salary Unit: Yearly
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