The application window for this position has an anticipated end date of 1 0/28/2024 .
Company Overview
The Denver Center for the Performing Arts (DCPA) is one of the largest non-profit theatre organizations in the nation, presenting Broadway tours and producing theatre, cabaret, musicals, and innovative, immersive experiences. Through these experiences and alongside our robust Education program, we engage hundreds of thousands of visitors each year.
The DCPA's workforce includes more than 300 employed team members in non-union and union positions (in partnership with seven unions). In addition, we employ hundreds of artists and contractors annually. We have a strong volunteer program which includes more than 300 volunteers.
Our Mission: "We engage and inspire through the transformative power of live theatre."
Culture Statement
For more than 40 years, creativity and community have been the foundation of the Denver Center for the Performing Arts' success. As a leading cultural organization in the Rocky Mountain West, we are actively participating in a cultural evolution of belonging and anti-racism. Our commitment to reflect the diversity and priorities of our community - in our workplace, audience and programming - has never been more present.
We believe that the theater can transform us - and be transformed by us. We invite you to be part of our Team.
Job Purpose
The Denver Center for the Performing Arts (DCPA) is accepting applications for the position of Website Content Manager. This position is a key member of the Digital Marketing team and provides digital services to partners throughout the organization. In this role you'll help with building a rich online experience for our patrons through the day-to-day management of various digital platforms, assisting with the launch of new campaigns, helping to maximize SEM/SEO, keeping our websites secure, and helping our Email Marketing Manager code and deploy emails.
Duties and Responsibilities
- Daily maintenance of the DCPA website content through our WordPress CMS, including adding new content, updating existing content, changing features, and managing promotions.
- Build and launch landing pages, pillar pages, and microsites to support acquisition and sales targets.
- Create and deploy webforms (HubSpot, JotForm, etc.) for RSVPs, sign ups, surveys, etc.
- Code custom views for new HTML email templates. Code and deploy HTML emails.
- Troubleshoot server and WordPress issues and correct data integrations, data hygiene, or data process issues.
- Collaborate with stakeholders across the organization to maintain a push calendar for website changes, features, and content that aligns with social, brand and growth marketing initiatives.
- Communicate with cross-departmental stakeholders to ensure timely input and approvals are provided to meet deadlines.
- Oversee the technical aspects of our WordPress site, including updating and customizing themes and plugins, ensuring security (in collaboration with our IT and security vendor), manage user access, assist and perform selecting, installing, and configuring WordPress plugins and themes, QA WordPress and Plug-in releases, and troubleshoot technical issues (like plugin conflicts or performance issues).
- Know and apply SEO tag hierarchy and meta data best practices for web page code.
- Monitor and report on website traffic and user engagement (e.g., conversions, bounce rates, funnel analysis for drop-off) from Google Analytics and other sources.
- Know and apply the best practices for ensuring accessibility.
- Partner with the Information Technology team and external vendors to ensure our web architecture, infrastructure and website are right-sized and secure.
- Jump in and help with email marketing, social media, or other digital marketing functions as needed.
- You have 4+ years relevant experience in content marketing, web strategy, and the backend administration of a WordPress website.
- You've worked with Content Management Systems (WordPress experience a bonus) and have skills beyond a WYSIWYG editor (competency with HTML, CSS, JavaScript.) to ensure webpages render pixel perfect.
- You know Google Analytics and Google Tag Manager (and/or other web analytics tools, e.g., Adobe, Pendo, Facebook) and understand the role metrics, data and insights have in your work.
- You understand customer/donor cultivation, sales funnels/buyer journeys, and the role a website plays in a digital marketing/sales strategy.
- You "get" the art and science of search engine algorithms and ranking methods.
- You easily collaborate with creatives like graphic designers, copywriters, and video producers, to ensure designs, layouts, and assets are optimized, user and mobile-friendly, and meet our brand standards.
- You get our brand and what our customers and supporters want to hear from us.
- You're a natural connector and can bring cross-functional groups together to elevate outcomes. Your crystal ball vision helps you stay a few steps ahead and you proactively seek to fill gaps in your knowledge to understand what might lie ahead.
- You're able to troubleshoot errors in a fast-paced environment.
- You share our core values and support our commitment to diversity, equity, and inclusivity, have working knowledge of Section 508 and WCAG accessibility guidelines and will advance these values internally and externally in your capacity as Web Marketing Manager.
- None
Compensation
$60,000 - $68,000 annually
Benefits
Full time positions include the following benefits:
Medical, Dental, Vision, Disability, Flexible Spending Accounts, Life Insurance and Pet Insurance
401k Plan with employer contributions
Time off benefits including personal days, sick days, vacation days and 10 paid holidays.
The DCPA is located in Denver, CO and all roles are based at our on-site location: 1101 13th Street, Denver, CO 80204. Some roles at the DCPA may be eligible for hybrid work options. More information is available through the interview process.
The DCPA does not require applicants to disclose age, date of birth or dates of attendance and/or graduation from an educational institution in their application for employment. Applicants may redact these and other applicable dates from their resume, transcript, and any other material that they submit as part of their application for employment.
In order to provide high quality, culturally competent care to our patrons, students, guests and team members, it is of highest importance that our hiring practices reflect our values by offering an environment that celebrates diversity and embraces inclusion. All of our team members - regardless of race, ethnicity, sexual orientation, gender identity, age, language, abilities/disabilities, socioeconomic status, geographic region, or other defining characteristics - should feel welcome and valued.