Atlantic Park Surf Lagoon General Manager

Summary:

The GM oversees all operations at the Atlantic Park Surf Lagoon, including revenue, expenses, regulatory and fiscal management, and overall guest experience. This role entails managing both aquatic and land-based operations, overseeing finance, marketing, human resources, and facilities. The GM collaborates with other stakeholders to maintain smooth operations and uphold exceptional guest satisfaction. Essential qualifications include proficiency in financial reporting, P&L analysis, and strategic capital investments. The GM drives the achievement of company goals and ensures alignment with the organization's vision and initiatives. Maintaining a deep knowledge of park events and amenities is crucial for optimizing guest experience. Strong communication skills, both written and verbal, are essential. The GM is accountable for developing an executive team and fostering the growth of all staff. Collaborating with Beach Street Operations, the GM focuses on efficiency, long-term ROI, customer service excellence, and cultivating a top-tier team.

Responsibilities include, but are not limited to:

• Direct, implement, and oversee Atlantic Park surf lagoon operations to ensure compliance with SOPs, safety regulations, and local laws, enhancing service, safety, quality, and guest hospitality.
• Collaborate with Beach Street Operations and on-site teams to establish short-term objectives, long-range goals, budgets, pricing strategies, policies, and operational and marketing plans for Atlantic Park.
• Lead and inspire management staff through effective motivation and leveraging individual strengths to maximize guest satisfaction and productivity. Foster positive team member relations through effective delegation, maintaining high morale, upholding operational standards, and executing performance management processes.
• Review financial and non-financial reports, and devise solutions for improvement. Take corrective action to address deviations from approved budgets and safety standards.
• Oversee the organization's budgeting process, financial controls, and reporting, ensuring adequate funding aligns with company mission and customer experience expectations. Review financial performance across all operations, aligning activities with company objectives, and implementing corrective measures for suboptimal performance.
• Cultivate and maintain positive relationships with Atlantic Park partners, employees, vendors, customers, government agencies, and the local community. Engage regularly with facility guests and patrons.
• Collaborate closely with lodging, retail, and food & beverage concessionaires to ensure a seamless guest experience.
• Negotiate potential partnerships and contracts with outside vendors and/or partners.
• Oversee site safety and communicate all incidents including rescues, injuries, workers' compensation, and water-related illnesses to senior management, legal, and risk management/insurance entities.
• Administer and ensure adherence to all Atlantic Park and Beach Street rules, regulations, processes, and policies.
• Perform additional duties as required by the Beach Street Operations.

Experience and Qualifications:

• 7 to 10 years of hospitality management experience, including financial oversight of business operations. Experience in Water or Surf attraction management is advantageous.
• Bachelor’s Degree or equivalent education/experience preferred.
• Proficiency in project accounting, scheduling, budgeting, document management, contract management, and cost forecasting.
• Outstanding interpersonal and communication skills, both verbal and written.
• Strong leadership abilities including critical thinking and problem-solving capabilities.
• Effective handling of internal and external customers with diplomacy to resolve conflicts and gather accurate information.
• Deep understanding of marketing principles relevant to lifestyle-oriented venues.
• Experience working in technology-forward settings, integrating digital platforms, applications, and systems to support venue operations.
• Preferred experience in surfing and other water sports activities (not required).
• Familiarity with local, state, and federal water safety and health regulations is beneficial.
• Proficiency with Microsoft Windows and Excel is essential.
• Availability for a flexible schedule, including mornings, evenings, weekends, and holidays.

Personal Attributes:

• Integrity, accountability, and honesty.
• Excited and enthusiastic outlook on work as it pertains to guests and Atlantic Park.
• Optimism and energy for the company and its future.
• An open and collaborative nature.
• Thrives on challenges and hard work, responding effectively even in situations with limited information.
• Willing to take decisive action and stand by their decisions, even if they are not universally supported.
• A high degree of self-awareness of one’s own personal style, strengths and weaknesses, and motivational triggers.
• Stoke.

Working Conditions / Physical Requirements:

• Ability to understand guests’ service needs & requests.
• Ability to acknowledge guests’ requests in a polite manner.
• Ability to clearly communicate in verbal and written English (additional foreign languages are encouraged and preferred).
• Ability to apply logical thinking and understanding to carry out written and oral instructions.
• Ability to address and solve problems involving guest and operational issues.
• Ability to compute basic mathematical calculations.
• Ability to sit, walk, and stand continuously.
• Ability to lift/carry 25 lbs (frequently) and 50 lbs (occasionally).
• Ability to work outdoors partially.

The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. The performance of this position may occasionally require exposure to the manufacturing areas where under certain areas require the use of personal protective equipment such as safety glasses with side shields and mandatory hearing protection. Primary environment: ambient room temperatures, lighting, and traditional office equipment as found in a typical office environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job description is not an exhaustive list of all the job functions that the General Manager may be asked to perform from time to time with various staff.

Compensation:

Compensation to be determined based upon prior experience and assigned roles/responsibilities.

Additional Resources:

• Beach Street Development website:
• Atlantic Park project website:
• Virginia Beach website:
• Visit Virginia Beach website:

Management reserves the right to assign or reassign duties and responsibilities to this job at any time with or without notice.

Reasonable accommodations may be made to enable individuals with disabilities to be able to perform essential functions.

Diversity creates a healthier atmosphere. Equal Opportunity Employer.