Rare Disease Pharma Brand Lead

OPEN JOB: Rare Disease Pharma Brand Lead
OFFICIAL TITLE: Product Strategist - Pompe, ASMD, & MPS1
LOCATION: Cambridge, Massachusetts

• 2-3 days per week in Cambridge MA office.
• Candidate must reside in or near or relocate to Cambridge MASS. Remote is NOT an option.

SALARY: $190,000 to $230,000
RELOCATION ASSISTANCE AVAILABLE
Industry: Pharmaceutical / Biotech
Job Category: Sales / Marketing - Brand Marketing
IDEAL CANDIDATE

• Brand Lead - Someone who has owned a brand or multiple brands.
• Launch Experience
• Brand Strategy
• Rare Disease/Rare Blood experience is preferred but not required

• Our client's Rare Disease Business Unit is on a mission to modernize a successful 30+ year rare disease business model so that they are positioned to deliver new therapies over the next 5 years and maintain leadership position in the pharma environment.
• Success of this mission will mean modernizing, a talent dense team that can make faster decisions closer to the customers served.
• Additionally, The Product Strategist will play a critical role in shaping the success of the products by driving a customer-centric brand strategy
• This individual will be responsible for owning and developing product positioning and actionable strategy based on a deep understanding of the patient journey, market dynamics and the value that products and services can bring to driving better outcomes.
• Each marketer will work closely within our GTM models.

The firm has several Rare Disease-focused pharma launches over the next several years and this role will be expected to provide product strategy expertise across all launches; one team, common goals, single mission.
This role will report to the Head of Marketing.

• Lead brand strategy and strategic planning, budgeting, KPI tracking, forecasting, financial reporting across multiple brands.
• Primary collaboration/connection with global Global Brand Lead, countries teams, PSS, patient marketing team, Account Engagement marketing team and health system marketing.
• Sr level interactions are frequent, as well as making key brand decisions.
• Develop and synthesize insights on disease areas and market dynamics using US data from global sources.
• Coordinate with various marketing roles to gather and deliver insights from different channels, customers, and digital platforms.
• Understand unmet customer needs to determine the value proposition of products in the rare disease category.
• Continuously analyze the competitive environment and pipeline activities.
• Create comprehensive views of the patient journey, including strategies for patient identification.
• Build strategies to address competitive entrants, that can be pulled through.
• Develop and execute the commercial brand strategy using market, customer, and competitor insights.
• Lead cross-functional governance meetings to ensure organizational alignment and support product demand forecasts.
• Manage brand marketing budget, provide input on annual planning, and ensure alignment with global marketing strategies and regulatory requirements.

REQUIREMENTS:

• Bachelor's degree in marketing, business, technology, or life sciences
• Marketing, sales, or insights & analytics experience, preferably in cross-functional leadership roles
• US, Global, Ex US Experience
• Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
• Experience working within large scale and complex multidisciplinary teams, and proven ability of influencing without authority.
• Demonstrated product and/or brand strategy experience.
• Ability to travel 25% within the US.

If you are interested in pursuing this opportunity, please respond back and include the following:

• MS WORD Resume
• required compensation.
• Contact information.
• Availability

Upon receipt, one of our managers will contact you to discuss the position in full detail.
Jason Denmark
Recruiting Manager
INTERMEDIA GROUP, INC.
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