Are you a seasoned Analytics Manager? Are you a self-starter with the passion for driving actionable insights from raw data? Are you a data ambassador who flourishes programing and visualizing data as well as creating mathematical models? Do you have a strong ability to build and maintain relationships with stakeholders? If so, this is the right opportunity for you!
The Marketing Analytics Manager will be a strategic contributor engaging with key stakeholders to identify and shape analytics needs within our NGC and Manheim omnichannel marketing efforts. You will partner with cross functional teams in identifying KPIs as well as measuring marketing campaign performance and effectiveness. We are seeking a dynamic individual, who will leverage advanced analytical skills to create reporting and analysis with tailored insights and visualization that tells the story within the data and provides actionable recommendations. This individual will develop innovative analytics and multi-touch attribution reporting solutions that inspire and influence positive change within marketing and the broader organization. You will be a critical thinker partnering with cross functional teams to identify gaps, frame business problems into analytic questions and translate analytics into business value. The Marketing Analytics Manager should have a passion for data and have advanced technical skills to successfully navigate our systems and extract data. You should also have a collaborative spirit that lends itself to partnering with key stakeholders to create solutions that link campaign goals with business objectives and create winning growth strategies.
Primary Duties/Responsibilities
- Engages with cross functional teams to clearly understand business needs/problems to solve, turn them into data requirements and deliver functional analytics solutions within a predetermined timeframe to meet stakeholder expectations.
- Collaborate with stakeholders to properly identify detailed requirements for recurring and ad-hoc analytics, including recommendation for campaign pivots, delivery of reporting, unpacking of actionable insights from data sources, and recommendations to drive new department dependencies and business growth.
- Conduct analysis of marketing and business data to tell a story, crafting insights to formulate strategies to improve adoption, engagement, and retention
- Design robust self-service and self-reporting dashboards and scorecards that lead data-driven decision making.
- Leverage visualization tools such as Power BI, Tableau, Domo, Datorama, etc. for dashboard design.
- Develop techniques to measure the business, predict incremental return on investment and revenue attribution.
- Perform pre/post campaign analysis, target list development, quarterly scorecards to lead data-driven decision making
- Report on the performance of owned and paid media (email, digital, social, SEO/SEM, etc.) and drive user insights for all marketing activities across multiple marketing campaigns.
- Perform complex data extracts, data joins, and analysis using various tools and coding language such as SQL.
- Identify data improvement opportunities and work on solutions with a broader Cox Automotive data governance team.
- Work with internal team members & broader Cox Automotive (CAI) analytical ecosystem to leverage best practices in reporting development.
- Proactively participate in and identify opportunities for efficiency, automation, standardization, and process simplification/improvement.
Minimum Requirements:
- Bachelor's degree in a related discipline and 6 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 18 years of experience in lieu of a degree.
- 6 years of business analytical experience; Must possess a minimum of 3 years of experience with complex database systems, business intelligence tools, and related systems.
- Proven developer experience with data visualization platforms, such as Tableau or MicroStrategy
- Advanced database & query experience
- Advanced MS Excel skills including functions/formulas/visualization development and plug-ins for other business intelligence platforms
- SQL experience
- Degree in Math/Engineering, Statistics, Computer Science, Business/Finance preferable. Advanced degree (M.S., MBA) a plus
- Experience with SFDC, Datorama or Domo
- Understanding of email marketing
- Experience with Adobe Analytics or Google Analytics
- Database marketing experience
Salesforce /Marketing Cloud - Exposure to cloud technology such as AWS
- Knowledge of Salesforce/Marketing Cloud back-end processes
USD 97,100.00 - 161,800.00 per year
Compensation:
Compensation includes a base salary of $97,100.00 - $161,800.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.