Senior Manager Creative Strategy Offline Advertising

Senior Manager Creative Strategy Offline Advertising
Office of Marketing Services
Regular, Exempt, Grade 3.1
Location: Hybrid (One Day a Week in Office, Adelphi, MD)
The Sr. Manager Creative Strategy, Offline Advertising will support strategic planning and execution of advertising creative in support of building the brand and driving qualified, informative and motivated inquiries to generate enrollments. This role ensures that all offline advertising assets are on-brand, compelling, accurate, on-time and within budget and successfully upholds all compliance and UMGC brand identity standards. It serves as the /Marketing point of contact for offline advertising creative strategy, and asset development. This team member will report to the Director, Creative Strategy and partner with university stakeholders to ensure overall messaging performance, efficiency and best practices by channel.
Essential Duties & Responsibilities:

• Lead the creative development for offline advertising assets including streaming and broadcast radio and TV spots, print and out of home advertising as well as promotion of UMGC gear.
• Leverage data to provide strategic guidance for messaging and design that follows industry best practices and reflects contemporary consumer behavior. Crafts smart, succinct and clear creative briefs and job requests for advertising assets.
• Use creative thinking and initiative to analyze creative performance metrics and make recommendations on messaging, design or features to improve effectiveness of content and/or campaigns.
• Provides recommendations for creative improvements and solutions to marketing challenges. Works with leadership to conduct routine qualitative and quantitative advertising testing and research to ensure the messaging and creative approach resonates with target audiences.
• Strategically and efficiently manage projects through the Marketing Services team and external agencies to optimize and responsibly leverage those resources.
• Acts as a project leader to ensure projects are thoroughly scoped, monitors timelines and budgets to ensure all are completed on-time and within budget.
• Establishes and maintains collaborative relationships with the university media-buying team, creative staff, subject matter experts as well as external agencies to ensure the highest level of customer support, service quality, and strategic execution.
• Supervises contingent (part-time) staff as needed.
• Produces and manages internal and external reports, reference files, presentations, archives, and other administrative duties as directed.
• Performs other job-related duties as assigned.

Minimum Education and Experience:

• Bachelor's degree in business, marketing, communications, advertising, or a related field.
• 5-7 years offline creative strategy experience
• Working knowledge of offline creative production, media placement, strategic marketing and brand management.
• Strong organizational, grammar, communication and interpersonal skills.
• Solid computer proficiency (MS Office, Outlook, Adobe Acrobat, etc.).
• Ability to work independently and exercise sound judgment.
• The ability to effectively communicate and to successfully maintain highly collaborative and productive working relationships with clients and external venders or constituents.
• Ability to prioritize and manage multiple tasks simultaneously.
• Highly attentive to detail.

Preferred Qualifications:

• Master's degree in degree in business, marketing, communications, advertising, or a related field.
• Experience in an advertising agency or marketing firm
• Experience in a higher education environment.

All submissions should include a cover letter and resume.
The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.
Workplace Accommodations:
The University of Maryland Global Campus Global Campus (UMGC) is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities. UMGC is dedicated to the principle that no qualified individual with a disability shall, based on disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of the University, or be subjected to discrimination. For information about UMGC's Reasonable Workplace Accommodation Policy or to request an accommodation, applicants/candidates can contact Employee Accommodations via email at
Benefits Package Highlights:

• Generous Time Off: Enjoy 22 days of paid vacation, 15 days of sick leave, 3 personal days, and 15 paid holidays (16 during general election years). For part-time employees, time off rates will be prorated based on the number of hours worked.
• Comprehensive Health Coverage: Access to health care, medical with vision, dental, and prescription plans for both individuals and families, effective from the 1st of the month following your hire date.
• Insurance Options: Term Life Insurance, Accidental Death and Dismemberment Insurance, and Long-Term Disability (LTD) Insurance. Part-time employees working less than 0.5 FTE are not eligible for LTD.
• Flexible Spending Accounts: Available for medical and dependent care expenses.
• Retirement Plans: Choose between the Optional Retirement Program (ORP) or the Maryland State Retirement and Pension System (MSRPS).
• Supplemental Retirement Plans: include 401(k), 403(b), 457(b), and various Roth options. The university does not provide matching funds.
• Tuition Remission: Immediate availability for Regular Exempt Staff. Spouses and dependent children are eligible for undergraduate tuition remission after two years of service. NOTE: For part-time employees (at least 50 percent of the time), tuition remission benefits are prorated.

Hiring Range:
$90,000.00 - $100,000.00