Social Media Strategist

Social Media Strategist

Job Location: Raleigh, NC (Hybrid)

Contract: 6+ Months

Job Description:

As a Global Social Media team member, the Senior Social Strategist temporary worker will lead the social strategy for LinkedIn and our Employee Advocacy program, along with special event/initiative-focused social content development. This person will partner closely with the global and regional communications and HR teams to further integrate our employee social media advocacy program and the Associate Director of Global social media to extend our narrative and value proposition on LinkedIn.

This role reports to the Director of Global social media in Global Corporate Communications. It will work closely with our other team members across the Global Communications team, to drive a best-in-class social media program. The person in this position will:

• Be a critical part of the Global Social Team that sits at the center of *** Aesthetics external communications - creating a creative, innovative approach and working across regions to integrate social media best practices across functions
• Lead, define, create, implement, and manage our global LinkedIn strategy and Employee Advocacy program in support of company priorities
• Create, edit, and upload content into our Employee Advocacy program, manage enrollments and all associated reporting for program
• Identify actionable insights to inform planning, content development, reputation management, and competitive analysis
• Monitor and communicate medical aesthetics industry trends to help shape communications and business strategies
• Work within our social media tools and technology stack
• Use social media analytics platforms to measure content success and provide data-backed recommendations for optimization
• Synthesize social media data into meaningful insights and communicate complex findings to partners
• Demonstrate a strong interest in and understanding of social media metrics and trends, particularly on emerging platforms
• Identify growth opportunities in terms of untapped tactics, customer or cultural connections, and/or the enhancement of the customer experience on social media
• Act independently on self-initiated and cross-functional projects
• Deliver accurate and timely analysis, insights and reporting to drive business recommendations, escalation and resolution strategies, and social engagement
• Stay abreast of company/industry issues and current on relevant social tools, processes and best practices, providing leadership updates as necessary
• This role demands fluency in the social landscape and in social media software and tools in order to effectively influence, manage and inspire both the internal team as well as external agency partners.

Requirements:

• Social media management
• Social media management tool experience (Sprout Social is preferred)
• Crisis and issue tracking and management
• Working across global teams

Major Duties Description

Strategy

• Lead all social strategy, analytics and communications for LinkedIn and Employee Advocacy
• Develop and execute social strategies that ladder back to organizational strategic imperatives and overall purpose
• Lead planning and development for various social media initiatives throughout the year and manage effective execution that meets or exceeds outlined goals and KPIs
• Stay informed of trends and best practices to drive industry leadership in the social media and advocacy space
• Establish KPIs and effective measurement and reporting for all initiatives

Execution

• Work within our in-house social media management tool
• Define and attract key audiences and use insights to collaborate on relevant content development
• Update and create new structural elements, training programs, guidelines, policies and ways of working as it relates to LinkedIn and Employee Advocacy

Governance

• Collaborate cross-functionally within the organization to ensure necessary governance is in place to minimize risk and maximize use of LinkedIn and Employee Advocacy
• Reinforce established policies, tools, and best practices throughout the global organization
• Work closely with legal and regulatory as well as other internal stakeholders to ensure accuracy and mitigate risk

Research, Analytics and Reporting

• Analyze data and share relevant reports within the communications team and throughout the organization to educate stakeholders on social media efforts and helpful insights into key audiences
• Ensure all initiatives have clearly defined key performance indicators (KPIs) that align with organization goals and are sufficiently tracked to meet KPIs

Collaboration

• Collaborate with regional communications colleagues to ensure they have support and resources to maximize social media throughout their regions
• Partner with key internal stakeholders at all levels of the organization to develop strategies and maximize opportunities

Providing strategic advice/counsel

• Advise stakeholders on the best social media solutions to achieve their goals as well as the organization’s goals
• Build strong relationships internally and a reputation as a thought leader throughout the organization that provides a forum for information sharing and alignment on key initiatives

Team planning

• Contribute to the annual strategic corporate communications planning process as well as ongoing strategic planning and prioritization activities
• Play an active role in identifying and implementing processes, tools and strategies that contribute to a high-functioning team

Agency management

• Oversee and partner with agencies to deliver strategies and execute quality work within budget

Technical & Functional Skills:

• Expertise and experience with social media and Listening platforms (Sprout, Sprinklr, Brandwatch, Salesforce, Hootsuite, etc.)
• Strong strategic understanding of social media best practices and passion for staying educated on social media best practices
• Demonstrated ability to translate complex data sets into insightful, non-technical stories
• Working with and creating dashboards utilizing all relevant data to inform decisions
• Expert knowledge of all social platforms and current trends

Minimum Qualifications

• 3+ years' experience working in social media roles for brand (agency or client experience)
• Bachelor’s degree required

Preferred Qualifications

• Highly collaborative and can lead by example
• Passionate and curious about social media, the customer, customer journey and social media experience
• Comfortable presenting results and reports to cross-functional partners