Position Summary
Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.
People | Excellence | Change | Integrity | Co-prosperity
Role And Responsibilities
This role will report directly to the Marketing Director, Mobile Marketing New Computing & Mobile Enhancements to craft strategy and own execution for Galaxy Watch category that help the Marketing organization operate efficiently and effectively and contribute to the attainment of business goals.
- Owns and champions Watch marketing strategies & activations within the Mobile Division
- Identifies market opportunities and go-to-market strategies for Samsung Mobile
- Drives the implementation of the strategy through a formal brief presented to key internal and external stakeholders in order to develop a detailed tactical and KPI measurement plan
- Establishes a formal and frequent cadence of reporting results through the development of a KPI dashboard and bi-monthly live meeting forum for key projects
- On-going optimization of the plan to maximize ROI and shift Samsung $ resources into tactics that are delivering expected business results
- Serve as the nexus that connects together key stakeholders within the marketing organization both locally and globally; with non-marketing cross-functional teams; agency partners; and business leadership. Foster collaboration to create an integrated and coordinate marketing execution of strategy
- Serve as the overall marketing expert of Samsung and competitor product portfolios, go-to-market and marketing strategy to help the team develop industry leading marketing strategy
- Drive the creation of a shared reality within the marketing organization by providing a regular overview of the business goals, market situation, Samsung and competitor product portfolios, target consumer personas, customer context (carriers and retailers), and competitor marketing playbooks.
Skills And Qualifications
Minimum Qualifications
- MBA preferred with 3-4 years of experience in marketing, business strategy, or product marketing
- Ideal experience spans across a wide variety of examples up to and including, Sport franchises, music, celebrities, lifestyle, and luxury as well digital-first brands/apps
- Comfortable working in a fast paced environment with a willingness to rapidly ramp up and lead the strategy, selection and measurement of partners with minimal supervision
- Strong ability to collaborate across SEA from a strategic, analytical, and creative perspectives, focus on performance-based marketing outcomes
- A disruptive thinker that has a proven track record of challenging the status quo in order to create new product marketing playbooks
- Experience in the mobile space, specifically mobile consumer hardware and software and how they work together
- Consummate collaborator committed to communication excellence