Director, Social Strategy

Director of Social Strategy

Job Overview:

The Director of Social Strategy will be responsible for developing and overseeing innovative social media strategy and campaigns across all social channels to increase brand awareness and drive growth.

Duties & Responsibilities:

• Social Media

1. Lead the overall management and growth of social media platforms globally
2. Help develop social media and content strategies that align with each individual company initiatives
3. Expand social media reach, maintain favorable consumer sentiment (views, engagement, impressions, sales)
4. Work closely with agency, Brand, and Marketing teams to support campaigns
5. Develop, implement, and manage innovative ideas/promotions to drive greater relevance, engagement, and grow external social media communities
6. Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, and Pinterest
7. Oversee and lead editorial calendar that incorporates overall social media strategy
8. Stay current with social media trends and incorporate them, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement
9. Set goals, track, analyze, and report performance, identifying and implementing recommendations for improvement and growth

• Manage and lead Social Media in-house team
• Agency Management

1. Working under the direction of the Sr. Director, Corp Communications, managing external agencies to assist in Social Media activities. Support decisions with ROI-based analysis and KPI tracking.
2. Work in collaboration with other team members and agency partners to ensure initiatives have 360-degree support and alignment across all channels
3. Other duties as assigned

Qualifications:

• 10-12 years of experience in successfully managing/launching social media programs for new and legacy brands. In-house Consumer Product Industry experience is required.
• Experience building and leading an award-winning team with demonstrated EQ and people management skills
• Proven background in strategic planning within social and digital space and developing successful campaigns that have gained and maintained organic (versus paid-for Followers) growth with proven sales results
• Strong and proven business acumen
• Expertise in social data analysis and measuring KPIs impactful to the business
• Strong experience reporting ROI to senior leadership
• Analytical skills and the ability to use digital tools to find actionable insights through data
• A collaborative nature with finesse in developing relationships cross-functionally
• Global experience is required

Salary: $150k-$165k