Strategic Partnerships Manager

• Location: United States (remote with expected travel)
• Type: Full-time, permanent
• Reporting Line: Business Development & Marketing Director

About Freespace (afreespace.com):

We’re a workplace technology company helping organizations to achieve three key outcomes:

• Right size, right design: Enabling informed decisions using real-time data to achieve portfolio optimization and the right workplace design.

• Smart building automations: Streamlining processes by simplifying complex seating requirements and through occupancy-driven control and automation.

• Exceptional employee experiences: Maximizing the benefits of the office by providing employees with the tools to find and reserve spaces, connect with each other, and enjoy optimal working conditions.

To achieve these outcomes, we provide an integrated platform that delivers actionable workplace intelligence, through a real-time analytics platform, workplace sensors, employee experience app, signage, and space management solutions. We have recently been recognized with a nomination for the IFMA New York Awards of Excellence in the Sustainability category, underscoring our achievements in fostering adaptive, efficient, and sustainable work environments.

About Role:

As Strategic Partnerships Manager, you will be responsible for developing and executing strategies to drive growth through partnerships with referral and reseller partners. This role requires strong leadership, strategic thinking, and a deep understanding of how to effectively manage a partnership program. You will work closely with several other Freespace teams (sales, marketing, operations, product) to generate leads and achieve business growth.

Key Duties and Responsibilities:

The key duties and responsibilities associated with the Strategic Partnership Manager role include:

Strategic Partnership Development:

• Design, develop, and operate a comprehensive Partner Management Programme.
• Define a clear ideal partner profile, create an acquisition strategy, prepare commercial documentation, and establish incentive mechanisms to activate.
• Identify, prioritize, and cultivate partnerships with key partners that align with Freespace objectives and provide access to Ideal Customer Profile (ICP) customers.
• Develop comprehensive partnership strategies to drive revenue growth, market expansion, and brand awareness.
• Negotiate partnership agreements and ensure alignment of goals, expectations, and incentives for all parties involved.

Relationship Management:

• Collaborate with sales to attract and onboard partners into the program and generate leads as part of ongoing discussions.
• Build and maintain strong, collaborative relationships with partners, including referrals, resellers, technology partners, and other relevant stakeholders.
• Serve as the primary point of contact for partner inquiries, escalations, and strategic discussions.
• Work closely with cross-functional teams, including sales, marketing, product, and finance, to ensure alignment and coordination in executing partnership initiatives.

Channel Enablement and Support:

• Develop and implement channel enablement programs to educate and empower partners to effectively promote and sell our products or services.
• Provide ongoing support, training, and resources to enable partners to achieve their sales and performance targets.
• Monitor partner performance and provide regular performance feedback and coaching to drive sales and improvement.
• Plan and execute events that are custom-designed for partners to help them showcase Freespace to their clients.

Market Analysis and Opportunity Identification:

• Conduct market research and analysis to identify emerging trends, competitive landscape, and new partnership opportunities.
• Stay informed about industry developments, regulatory changes, and market dynamics that may impact partnership strategies.
• Proactively identify and capitalize on opportunities to leverage partnerships to gain a competitive advantage.

Metrics Tracking and Reporting:

• Drive partner engagement metrics - conversations, contacts added, leads generated, revenue achievement, and commissions disbursed.
• Define key performance indicators (KPIs) and metrics to measure the effectiveness of partnership initiatives and track progress.
• Develop regular reports and dashboards to communicate partnership performance, insights, and recommendations to the SLT.

Key Skills and Experience:

• Proven ability to implement a global partner programme for B2B SaaS providers.
• Knowledge of channel management best practices, ecosystems, and industry trends.
• Proven ability to influence senior front-end sales to drive local partner relationships.
• Experience in Corporate Real Estate Technologies is highly desirable.
• Proven ability in a sales environment.
• Degree in business administration, marketing, or related field; MBA or equivalent.
• Convincing demeanor to sell the benefits of partnerships.
• Proven track record of success in developing and managing a partnerships programme, preferably in the technology, software, or SaaS industry.
• Strong strategic thinking and analytical skills, with the ability to translate market insights into partnership strategies.
• Excellent communication, negotiation, and relationship-building skills, with the ability to influence and collaborate effectively at all levels of the organization.
• Demonstrated leadership experience, with the ability to inspire and motivate cross-functional teams to achieve common objectives.
• Results-oriented mindset with a focus on driving measurable business outcomes and ROI from partnership initiatives.
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and business needs.

Key Behaviors:

• Strategic thinker focused on a successful and long-term plan.
• Collaborative and ability to generate strong relationships.
• Strong interpersonal skills.
• Understanding of customers and their pain points.
• Analytical skills and a data-driven approach to decision-making.
• Exceptional leadership skills with the ability to inspire, motivate, and empower teams.
• Ability to lead by example.
• Flexibility and resilience to navigate ambiguity and overcome obstacles.
• Strong commitment to integrity and transparency in all partnership dealings.
• A growth mindset with a passion for learning, self-development, and staying abreast of industry trends, best practices, and emerging technologies.
• A creative and innovative approach to partnership development and pioneering new strategies to drive competitive advantage.

Success Measures:

• Partner dashboard with transparency on partner activity.
• Robust programme (known partners, correct documentation, full training).
• A minimum of 10 new sales deals are created per month from partners.
• Conversion rate from partner leads to customer in line with best practice.

If you find yourself a suitable fit for the role, you can apply directly through LinkedIn or share your CV at