Portex is building a procurement and payment operating system for the $4 trillion logistics industry - the backbone of the global economy. We’re building simple yet revolutionary freight procurement, payment and financing products to help businesses realize pricing efficiency and transparency in global trade.
Our founding team has backgrounds from Flexport, Uber, KeepTruckin, Procore and Morgan Stanley. We raised a $8M+ seed round of funding from VC firms including Susa Ventures, Footwork, Cowboy Ventures and Base10, and a group of angels from founding teams at Uber, Affirm, Brex, Plaid, Cloudtrucks, KeepTruckin and more.
Our business is at a point where we’ve built a sticky product with high usage and retention that customers are willing to pay for. Now our top priorities are 1) building a repeatable sales motion to consistently scale our customer base each month and 2) determining a monetization strategy that will prove we can become a profitable business over time. This is an opportunity to join in a founding role and help shape how the company is built from the ground up.
About the role
You are our first marketing hire. We need someone with startup DNA - you’re familiar with working and thriving in an early stage environment. You understand the B2B SaaS market and aren’t afraid of legacy industries.
This person is creative, analytical and data-driven, strategic, and action oriented. You enjoy experimenting and iterating quickly, problem solving, and making a real impact on growth. You will work cross function and have the ability to make an early impact while laying the groundwork for scale.
We believe that there are many paths that could lead to this role. You may have done one or many of the following at a startup or high-growth company: Demand Gen, Paid Marketing, Content Marketing, or Product Marketing.
What you'll do
- Conduct experiments across all marketing channels, including, but not limited to, performance marketing, affiliate partnerships, events, lifecycle marketing, referral, and content
- Track, analyze and report key marketing metrics and data from all marketing activity and experimenting, providing insights and recommendations to improve marketing
- Optimize campaigns and strategies based on key learnings to constantly improve brand awareness, top of funnel growth, and conversion
- Execute strategies and testing to target and grow customer base and awareness in identified key industries and cohorts
- Explore opportunities for industry specific opportunities for marketing including content, virtual and IRL events
- Develop and test targeted demand gen campaigns across multiple channels to drive prospects down the funnel: email, direct mail, gifting, etc.
- Think of creative ways to reach traditionally hard to reach, old school businesses
- Work directly with the CEO (former leading salesperson at both Flexport and Uber) as a thought partner
- Align and strategize with Sales on target accounts to maximize opportunities and increase pipeline velocity - e.g. small events, round tables, etc.
- Brainstorm and execute on partnerships that drive growth/sales
Qualifications
- Has 3+ years of marketing experience at a SaaS company pre series B (bonus pre series A)
- Up to date on the latest growth hacks and sales/marketing technology
- Experience running many experiments simultaneously
- Wide breadth of knowledge around different GTM strategies - paid, outbound, social, content, partnerships, etc.
- Is an extremely organized “swiss army knife” generalist
- Demonstrated track record of getting marketing projects off the ground from 0 to 1
- Powerful storyteller: written, verbal, and visual
- Metrics driven - you are able to organize your marketing efforts, track & analyze results, and effectively communicate insights so we can scale what’s working
- Is a self-starter who thrives in ambiguity and is excited by the startup grind
- Experience in supply chain/logistics (bonus but not a requirement)