Disrupt the Small Business Mid-Market is one of Intuit’s 5 Big Bets and the Mid-Market Sales Marketing team is responsible for full funnel marketing strategies to help accelerate our success in the Mid-Market through the Account Management sales motion. As part of the Mid-Market Product Marketing organization, we have shared goals with our sales partners and collaborate with product marketing to bring to market the future-state product and services platform.
We are seeking a seasoned B2B marketer to join our team as we build an enterprise-level Sales Marketing center of excellence. The Group Marketing Manager will have a strong track record in setting strategic direction, strong partnership with sales organizations and executive-level influence. You have demonstrated self-driven accountability of outcomes, deep curiosity for what makes our customers tick, and a bent for speed in action and generating results. You will be responsible for building a customizable approach to value creation for our managed accounts, aimed at exceeding customer engagement and retention goals, while leveraging the latest technology to enable that personalization at scale. To be successful you will bring a mix of strategic vision, leadership, cross-functional program execution, a deep understanding for the enterprise-sales and experience working in dynamic environments that move with velocity.
Responsibilities
- Account Success Plans: Design and implement a new program for Managed Accounts customer success plans, and templatized Quarterly Business Review.
- Multi-Channel Demand: Create and manage integrated marketing campaigns across multiple channels, including email, social media, digital advertising, and events, to generate consideration and demand.
- Lead content strategy and content creation to enable demand generation.
- Nurture Relationships: Provide valuable content, develop webinars and participate in events to build and nurture relationships with customers over time.
- Develop and lead the implementation of comprehensive account-based marketing (ABM) strategies to target key accounts and drive engagement and revenue.
- Customer Journey / targeting: Build on contact strategy to create personalized content by role.
- Customer Insights: Conduct account reviews for insights to inform strategies.
- Funnel Management: Analyze campaign and funnel performance to make data-driven decisions on future marketing programs.
- Collaborate and Plan: Collaborate with cross-functional teams to ensure marketing campaigns are aligned with overall business goals and objectives.
- Manage a team of sales marketers, by leading with a clear vision, building a high-performance culture and driving winning results.
Minimum Requirements
- 10+ years of business experience in product and/or sales marketing within SaaS/Technology companies.
- B2B Marketing Craft Expertise: Proven experience helping sales organizations reach goals by building both DemandGen and LeadGen programs, designing and executing customer content strategies as well as Account Based Marketing for enterprise-level accounts.
- Customer Obsessed: Leads with customer inquiry, obsessively seeks new insights that help shape and drive our product roadmap, and advocates internally and externally on behalf of our customers.
- Strategic and Analytical: Experience with both qualitative and quantitative customer research. Ability to quickly analyze and synthesize data from a variety of sources and distill into clear, concise recommendations for an executive audience. Proven ability to leverage data to measure marketing performance, inform growth opportunities and business case development.
- Tech-Forward: Unabashed at seeking efficiency by testing and deploying the latest technology.
- Compelling Communicator: Excellent written and verbal communications, with an adaptable voice to communicate externally and engage with our growing business accounts.
- People manager: Experience leading and cultivating a team.
- Self-Starter: Demonstrated track record of self-motivation and willingness to proactively and independently take on leadership roles in projects, prioritize what matters, and manage multiple work streams simultaneously.
- Versatile Problem Solver: Forward-thinking leader with the ability to problem solve with ambiguity, drive data-based decisions and own outcomes, and roll up their sleeves to execute.
- Collaborator & Influencer: Strong interpersonal and influencing skills in a cross-functional, fast-moving environment. Ability to interact with colleagues of all levels in a peer-like way.
- BA/BA required or equivalent work experience, MBA preferred.