IMAX is not your everyday entertainment experience. With over 50 years of history as a global innovator in entertainment technology, our employees and their careers have constantly gone beyond the ordinary at IMAX. We combine proprietary technology with industry-leading knowledge and relationships with top studios and filmmakers to create theatrical experiences that take audiences beyond the edge of their seats to a world they never imagined. IMAX has revolutionized the way people experience movies and continues to push the boundaries of entertainment experiences beyond blockbusters and into exciting new directions.
Come explore IMAX - where innovation, creativity and passion come together. Get inspired, get involved, and ignite your future with IMAX!
Job Description:
What You'll Do:
- Drive industry adoption of IMAX Enhanced program by content owners (studios), retailers (streaming), and CE partners (devices) across the premium home entertainment streaming and consumer electronics ecosystem
- Partner with major studios, streaming services, device OEMs, and retailers to increase awareness of IMAX Enhanced titles and desire to adopt/invest in IMAX Enhanced-certified devices available in the market
- Lead the development of quarterly/annual strategic marketing plans cross-departmentally with Business Development and Marketing. Pitch Content and CE plans to the team, helping them understand the "whys" behind proposed strategy and tactics along with the desired/expected impact
- Listen to feedback from partners, marketing, and business development teams, adapt plans as necessary, and drive to agreement for strategy, tactics, and objectives
- Develop trusting, productive relationships with Marketing teams at customer and partner companies. Execute agreed-upon plans in collaboration with internal team and marketers at customer and partner organizations
- Ensure key studio, streamer and CE partners are part of the consumer marketing planning process and fully engaged/aligned with the IMAX Enhanced brand
- BA/BS degree in Marketing, or related field, required
- 5+ years of experience in product marketing, particularly in home entertainment and content marketing. Streaming-specific experience is a plus
- Strong account/relationship management skills with proven experience in managing key partnerships and relationships with devices/OEMs/streaming services
- Deep understanding of the streaming/consumer electronics (CE) space, including stakeholders, market leaders, trends, and challenges
- Data-driven with experience in consumer research, managing marketing campaigns and taking a rigorous ROI-based approach to the business
- Exceptional interpersonal, communication, and presentation skills
- Creative, resourceful, and solutions-driven, with a talent for working with executives and managing needs and expectations for the respective businesses
- High energy, detail-oriented, and thrives under pressure
- Passion for technology, entertainment, and creating engaging marketing programs
Compensation:
101,455.00 - 125,000.00
At IMAX, you will be part of a culture built on respect - we are committed to creating a welcoming and diverse atmosphere across our organization.
For consideration, please apply online. We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted.