US – Remote
Full-time US Hours
Morae Global seeks to find the best and the brightest people – those who understand what it takes to deliver top-quality solutions for our clients.
We are seeking a Demand Generation Director who will play a crucial role in driving the growth of our organization by developing and implementing strategies to generate new business opportunities and increase market presence. This position requires a blend of marketing acumen, strategic thinking, and an understanding of the legal services industry.
Key Responsibilities:
Lead Generation:
- Develop and execute targeted campaigns to attract potential clients and generate high-quality leads.
- Utilize a mix of digital marketing, content marketing, SEO, SEM, and social media strategies to drive demand.
- Identify and engage with potential clients through email marketing, webinars, and other outreach methods.
Market Research and Analysis:
- Conduct thorough research to identify market trends, competitive landscape, and client needs.
- Analyze data to assess the effectiveness of demand generation strategies and make data-driven decisions.
Campaign Management:
- Plan and manage demand generation campaigns from concept to execution.
- Coordinate with internal teams (e.g., legal professionals, marketing, sales) to align campaign strategies with business goals.
- Track and report on campaign performance, including lead quality, conversion rates, and ROI.
Content Creation:
- Develop compelling content (e.g., blog posts, whitepapers, case studies) that resonates with target audiences.
- Collaborate with the content team to ensure consistency and alignment with demand generation goals.
Client Engagement:
- Foster relationships with potential clients and key stakeholders through targeted outreach and networking events.
- Provide insights and recommendations to the sales team based on client interactions and feedback.
Strategic Planning:
- Work with senior management to define demand generation objectives and key performance indicators (KPIs).
- Develop and implement strategies to achieve set objectives and drive business growth.
Collaboration:
- Collaborate with the marketing team to ensure cohesive branding and messaging across all channels.
- Partner with the sales team to refine lead qualification processes and improve lead-to-client conversion rates.
Innovation:
- Stay updated with industry trends, emerging technologies, and best practices in demand generation.
- Continuously seek opportunities to innovate and optimize demand generation tactics.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field; advanced degree or certification in marketing or business development is a plus.
- Proven experience in demand generation, marketing, or business development, preferably within the legal services industry.
- Strong understanding of digital marketing tools and techniques, including SEO, SEM, and social media platforms.
- Excellent analytical skills with the ability to interpret data and make informed decisions.
- Exceptional communication and interpersonal skills, with the ability to build relationships and engage with clients effectively.
- Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms.
Preferred Skills:
- Experience with legal marketing or business development is highly desirable.
- Familiarity with legal industry trends and challenges.
- Creative mindset with a proactive approach to problem-solving.
About Morae:
Morae is a dynamic, high-growth organization that provides an integrated suite of solutions to corporate law departments and law firms, and partners with leading software and services providers, both within and outside the legal industry. We are a young company but are made up of seasoned professionals in the legal industry, with a focus on building productive long-term relationships with employees and clients in an environment where collaboration is encouraged, knowledge is shared freely, and diversity of thought, cultures, communities, and points of view is embraced. Our team has the vision to create an effective solution for any business problem and the experience to execute that vision. Learn more at moraeglobal.com. Our privacy policy can be found here