Product Manager - Sharing

Responsibilities

We are looking for a talented, self-directed search engine growth manager with an analytical mindset to join TikTok in Singapore. You will be responsible for increasing search engine traffic for multiple business objectives, including but not limited to downloads, page clicks and user retargeting.

Key Responsibilities:

1. Responsible for user sharing and re-engagement business of content community products in global markets, including but not limited to user sharing activation, sharing path efficiency, and optimization of new user acquisition and re-engagement efficiency.
2. Combine business insight, user research, data analysis, and other methods to identify and explore growth opportunities, and formulate growth strategies for different countries, stages, and user groups.
3. Work closely with product development, recommendation, operations, marketing, and advertising teams to ensure overall project progress and effectiveness.

Qualifications

Minimum Qualifications:

1. Bachelor's degree or above, with over 3 years of experience in internet user growth and strategy products.
2. Familiar with content products and industry growth methodologies, capable of independently designing sharing, re-engagement, viral activities, and communication strategies.
3. Strong data mindset, able to develop comprehensive data evaluation logic for the responsible area; clear logic and a well-defined, reasonable decomposition plan and roadmap for the responsible area.
4. Excellent communication and leadership skills, able to independently coordinate project stakeholders, drive project implementation, and achieve results. Strong learning ability and growth mindset are highly valued.

Preferred Qualifications:

1. Successful cases in sharing strategies or sharing activities are preferred, with mature methodologies in traffic segmentation, user segmentation, A/B testing, and conversion rate improvement.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Job Information:

For Pay Transparency Compensation Description (annually)

The base salary range for this position in the selected city is $149000 - $279900 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.