Senior Product Marketing Manager, Advertising

Job Title

Senior Product Marketing Manager, Advertising

Job Description

About Your Role:

Dotdash Meredith seeks a Senior Product Marketing Manager, Advertising, who will drive product marketing and strategy for our retail and shoppable advertising products that help drive innovation for more than 40 brands that reach over 200 million users each month. You’ll report to the Director of Ad Product Marketing and partner with the CROs, product managers, sales marketing leadership, and pre- and post-sales stakeholders to develop and execute a robust ad product roadmap that leverages our unique capabilities: evergreen & intent-centric content, SEO expertise, data science, beautiful design, and respectful monetization. You’ll help millions of users find answers, solve problems, and get inspired across Dotdash Meredith’s portfolio of award-winning brands by developing innovative advertising packages, designing and executing ad product marketing strategies, and implementing scalable feedback loops that ensure ad product roadmaps align with the evolving needs of our end-users and advertisers.

Responsibilities

1. Planning and Alignment - Develop, review, and gain buy-in on the ad product roadmap and strategy with the CROs, GMs, Sales Leadership, Advertising Product Management team, and other senior cross-functional team members.
2. Driving Engagement - Support the development of messaging and positioning for our Ad Products, emphasizing their unique value proposition in driving meaningful consumer engagement and advertiser performance.
3. Cultivating Innovation - Explore, pitch, and implement new ad formats that are going to drive user action and engagement, while exciting advertisers.
4. Financial Acumen - Understand the key performance and financial indicators of advertising across the brands and what fluctuations or volatility in those metrics could mean to the business and our systems. Use financial analysis and modeling to evaluate and prioritize strategic opportunities. Generate reports and dashboards to measure success of initiatives.
5. Collaborating - Coordinate with Product Managers, Sales, and Sales Support teams on the sequence of cross-team projects. Lead conversations and efforts to make our ad product-market fit optimal for sales success, consumer engagement, and advertiser performance. Collaborate cross-functionally to ensure alignment and effectiveness of marketing initiatives, leveraging customer insights and feedback to refine messaging and product positioning.
6. Customer Focus - Conduct studies of consumers on the sites, engaging with advertising products, and analyze what’s working and what’s not. Analyze the user flow and define products that help users take action and deepen advertiser brand engagement. Work with Revenue Strategy and Campaign Insights teams to understand revenue success and performance of ad product suite to drive sell-through and renewal of ad products.
7. Business Insight - Conduct market research and competitive analysis to identify emerging trends and opportunities, informing product development and marketing strategies to maintain our competitive edge.
8. Optimizing Work Processes - Facilitate process definition and define business rules by partnering with internal teams responsible for pre-sales, sales activation, and post-sales.
9. Communicating Effectively - Walk Sellers and Sales Marketers through product features and benefits. Teach the revenue operations, sales, and production teams how to use, sell, and execute a new product/feature. Balance the line between product and technical with sales positioning.

Qualifications

1. 6+ years of hands-on product marketing—strategy, analysis, and day-to-day product strategy development, ideation, and execution.
2. 3+ years of experience marketing digital ad products.
3. Deep knowledge of the retail, food, home, beauty, or consumer-packaged goods industries strongly preferred.
4. Experience working directly with revenue operations, sales & sales support teams, and/or advertising clients.
5. Knowledge of what makes for great consumer and advertising experiences because you’ve done this before, e.g. experience at a premium digital publisher, adtech/martech platform, or digital media agency.
6. Excellent data analysis and data-driven decision making skills, familiarity with building revenue models.
7. You’re excellent at communicating and collaborating with a wide range of teams and stakeholders to build great products and articulate complex concepts clearly and persuasively.
8. Creative thinker with a passion for innovation and problem-solving in a dynamic, fast-paced environment.
9. Collaborative team player with the ability to build relationships and influence stakeholders at all levels of the organization.
10. You have a solid understanding of the digital advertising, media buying, and measurement technology ecosystem.
11. A passion for figuring out advertiser problems and pain points and their intersection with consumer needs.
12. Experience with Google Ad Manager preferred.

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing

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Pay Range

Salary: $94,500 - $135,000

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.