Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
Position Summary
Join a growing, consumer-obsessed marketing team to help deliver a simple, engaging and digital-first member experience for Aetna’s Individual & Family Plan business unit. In this role you will strategize, develop and implement processes, tools and initiatives that support and improve the operations of the member marketing team. Collaborates across multiple functional areas to coordinate operations to support successful project delivery. Leading creative and proactive recommendations, providing options and executing using marketing and operations best practices.
Responsibilities
- Develop a “subject-matter-expert” understanding of the end-to-end campaign operations and delivery process
- Proactively explore, make recommendation and lead implementation of new tools, software, vendors or process to optimize efficiency, improve targeting and customization, and/or enable best-in-class marketing delivery
- Collaborate across functions and business units to identify and implement best practices that improve operations and efficiency
- Lead project management for the team, including development of a detailed campaign calendar, project tracking, approval tracking and other project management systems
- Lead efforts to systematically collect and report out results by partnering with analytics team to improve methodology (i.e. Adobe tracking, CID tracking for URLs)
- Lead efforts to systematically educate and inform business partners of key initiatives (e.g. sales/service ops)
- Manage IFP member marketing budget
- Manage competitive analysis of ACA member communications
Required Qualifications
7+ years experience in marketing operations or related field
Ability to work onsite 3 days a week from one of our hub locations
Preferred Qualifications
- Experience working in a highly regulated industry a plus
- Healthcare marketing experience a plus
- Excellent attention to detail
- Proven ability to work in a fast-paced environment
- Spanish bilingual a plus
Education
Bachelor's degree or equivalent experience
Pay Range
The typical pay range for this role is: $79,200.00 - $174,200.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long-term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.
For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits
We anticipate the application window for this opening will close on: 03/26/2024
CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.
You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.
CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions.
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