About Origin Investments
Founded in 2007, Origin Investments is a private real estate manager that helps high-net-worth investors, family offices and registered investment advisors grow and preserve wealth by providing tax-efficient real estate solutions through private funds. We build, buy and finance multifamily real estate projects in fast-growing markets throughout the U.S. In 2023, we founded affiliate firm Origin Credit Advisers, an SEC-registered investment adviser that provides yield-focused multifamily debt investments for qualified purchasers. Through our Origin Exchange platform, introduced in 2024, investors can complete a 1031 exchange of their properties for professionally managed, institutional-quality assets. To learn more, visit
Job Summary
The Origin Investments marketing department is seeking a Marketing Operations Manager to join our team. Reporting to the Chief Marketing Officer, the successful candidate will oversee, manage, and optimize our digital operations and MarTech stack (including Marketo, Salesforce, and Google Analytics) to drive better business results. The ideal candidate is data-driven, thrives in a fast-paced environment, and is dedicated to achieving measurable results. This role demands exceptional attention to detail and organizational skills to handle multiple projects, ensure the effective integration and deployment of technology and automation, optimize tools, accurately track data, and maintain seamless operations.
Key Responsibilities
Responsibilities include, but are not limited to:
- Manage and administer marketing automation in Marketo and Salesforce
- Oversee the daily execution of digital marketing programs and campaigns to ensure high quality and timely completion
- Own tools and processes to enhance lead progression through the funnel for optimized conversion
- Develop and manage the overall operational strategy for attribution, tracking, and marketing performance reporting
- Manage data and analytics
- Collaborate with marketing, Investor Relations, and Investor Services teams to ensure seamless client onboarding
- Conduct regular campaign ROI analysis and provide insights to executive stakeholders
- Work with marketing team members on strategy, distribution processes, and campaign testing
- Manage data within marketo and Salesforce and maintain a clean database
Knowledge & Skills
The ideal candidate for this role:
- Has experience monitoring and improving performance and engagement across multiple platforms
- Thrives in a fast-paced, deadline-driven environment
- Is proactive and adaptable to unforeseen project changes
- Possesses excellent time management skills
- Maintains a strong understanding of marketing best practices
- Is creative and eager to build processes
- Has a positive attitude and a can-do approach
- Is a natural builder and communicator who enjoys work-in-progress
- Is systems-oriented, highly organized, and meticulous in note-taking
- Has a customer-focused mindset
Qualifications
- 5+ years of experience in marketing automation systems and process design
- Bachelor’s degree
- Strong working knowledge of Marketo, Google Analytics and marketing technology trends
- Extensive experience with Salesforce
- Proficiency in data and analytics, including database setup and cleanup, funnel analysis, campaign ROI analysis, and pipeline reporting
- Expertise in designing workflow strategies and processes