Sales and Marketing Director

Director of Sales and Marketing

Full-time

Full Job Description

The Director of Sales is responsible for managing occupancy development of the community, actively marketing the community by networking in the local community with residents, families, discharge planners, social service workers, local community business organizations and other referral sources.

Essential Functions:

1. Maintains a high level of occupancy in a Senior Care Facility.
2. Oversees the tracking of prospective customers from initial contact through to close and move-in.
3. Possesses and maintains a strong knowledge of the community, its benefits, and the services provided.
4. Possesses and maintains a strong knowledge of all competitors’ unique selling points, services provided, and rates.
5. Builds and maintains a positive and trusting relationship with prospects and referral sources, through listening and understanding needs and asking questions to acquire more information about specific situations.
6. Remains current on unit status and vacancy map.
7. Introduces prospective residents and family members to associates, as well as other residents providing opportunities for them to experience the benefits and warmth of the community.
8. Guides the prospect to make the decision that best fits their individual needs.
9. Attempts to close early and often.
10. Is able to overcome objections and close the sale.
11. Meets sales, phone out, and appointment standards on a consistent basis.
12. Provides regular reports to the VP of Sales & Marketing and ED regarding sales achievements, status of interested prospects, and implementation of the marketing plan.
13. Informs all associates of the pending move-in date and the necessary information about the resident.
14. Assists the resident and their family with the transition process through ongoing communication and sensitivity.
15. Provides direction and support to other sales staff in achieving and exceeding the community’s sales and move-in goals.
16. Maintains and protects confidentiality of resident information.
17. Carries out other duties as assigned by VP of Sales & Marketing or ED including any on-call responsibility and MOD requirements.
18. Attends required community meetings and completes required reports in a neat and timely manner.
19. Availability to work evenings and weekends if necessary.

Qualifications/Skills/Educational Requirements:

1. Bachelor’s Degree in related field required.
2. Proven sales track record; effective selling and closing skills.
3. Two (2+) years in the senior sales and marketing environment.
4. Public relations experience preferred.
5. One to two years related experience and/or training or equivalent combination of education and experience.
6. Experience using Microsoft Office and Outlook software. Mid-level typing skills required.
7. Able to communicate effectively with all levels of management, associates, residents, family members, and outside contacts.
8. Able to make independent decisions.
9. Must be able to generate a warm, friendly, and caring manner on first impression.
10. Must possess a passion to work with and around senior care.