Director of Sales & Marketing

Company:  Sage Hospitality Group
Location: Springfield
Closing Date: 22/10/2024
Salary: £100 - £125 Per Annum
Hours: Full Time
Type: Permanent
Job Requirements / Description

Join us where history is reimagined. Hotel Vandivort is seeking a Director of Sales & Marketing to join their team. This isn’t just an ordinary job… it's an opportunity to be part of a community-centric experience that blends passion, design, and heritage. With unique rooms that span two iconic buildings and culinary traditions that tantalize your taste buds, we offer more than just a place to work. It's a chance to embrace the 'SOMO state of mind, where big city attractions meet small-town charm, all within the vibrant heart of Springfield. Come be a part of something magical, where every moment is distinctly yours.


Apply today!

Responsibilities:

  • Meets and exceeds revenue goals by developing new accounts and growing current hotel accounts in a profitable and win-win selling approach.
  • Achieves a minimum of 90% of productivity goals and 100% of activity goals, as established by management.
  • Leads direct reports in a manner that achieves the properties sales goals and holds them accountable to their essential duties and responsibilities.
  • Direct Sales Targets appointment-oriented sales calls to ensure a successful direct sales program, in accordance with goals established by department budget and marketing plan. Must have own reliable transportation and possess a valid state driver's license in order to make sales calls.
  • Maximizes current hotel key accounts by identifying and capturing those that offer revenue growth.
  • Captures competitor's accounts through networking, research, and reader board surveys in order to target and solicit those most probable to generate new business.
  • Plans and implements an ongoing Targeted Account Development "hit list" in order to create new revenue and acquire valuable hotel contacts and contracts.
  • Plans and implements ecommerce and internet marketing strategies.
  • Promotes the story of the brand and the hotel in the market, with the goal of increasing overall profitability of the property.
  • Adjusts the sales plan according to changes in business and marketing trends, aggressively pursue the market mix and type of group and transient business that will best achieve the success of the hotel and support the selling philosophy, meet or exceed the budgeted goals in sales, profit, and occupancy for the total hotel operation.
  • Maintains a current working knowledge of the competition, demonstrates a working knowledge of all hotel operation, and maintains an awareness and application of current state-of-the-art sales techniques and practices.
  • Targets and prospects for new business through telemarketing, individual creativity, and innovation.
  • Utilizes yield management techniques by profitably negotiating room rates and function space commitments in order to enhance the hotel's financial performance.
  • Maintains well-documented, accurate, organized, and up-to-date file management system in order to service client and employer in the most expedient, organized, and knowledgeable manner.
  • Develops strong customer relations through frequent communication and the use of professional, courteous, and ethical interpersonal interaction.
  • Develops customer profiles and maintains an effective trace system, including trace dates and references, in order to best meet client needs, resulting in superior account service and increased revenues.
  • Promptly follows up on all customer needs and inquiries in an efficient and expedient manner.
  • Conducts research, surveys, personal investigation, and studies market place and territory in order to effectively capitalize on the hotel's strengths and competitors' weaknesses and capabilities.
  • Focuses on revenue-producing activity and maximizes selling time by dedicating a minimum of 90% work time on direct sales efforts.
  • Controls expenses including travel on the property's behalf in order to minimize hotel costs.
  • Represents themselves, the hotel, and Sage Hospitality Resources, Inc. with the highest level of integrity, professionalism, a service-focused approach, and a caring, sincere attitude at all times.
  • Exhibits a positive and involved team attitude to all hotel departments and maintains open communications with all co-workers for the best overall performance of the hotel.
  • Displays a neat, clean, and business-like appearance at all times.

Education/Formal Training:

Minimum of high school diploma or equivalent.

Experience:

4+ years of hotel sales management experience.

Knowledge/Skills:

  • 3-5 years sales management experience.
  • Requires knowledge of general sales techniques, yield management, and customer service skills.
  • Ability to Travel.
  • Requires the ability to hear, speak, read, and write English fluently.
  • Requires 12th grade level mathematics, spelling, and reading skills.
  • Requires effective business writing skills.
  • Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions.
  • Understand and follow verbal/written instructions.
  • Organized and able to work on more than one task at a time.
  • Develop strong internal and customer relations.
  • Set and manage priorities and plan activities in advance.
  • Adhere to deadlines.
  • Solve Problems and make sound business decisions.

Physical Demands:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Sitting 85%, Walking 5%, Standing 5%, bending, kneeling, lifting, climbing 5%.
  • Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment.

Environment:

Office environment, weather exposure when making sales calls.

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