Greenville Drive Organization Overview
The Greenville Drive relocated to Greenville, SC in 2005 and had its first season in Greenville's West End stadium in 2006. The team is the High Class-A affiliate of the Boston Red Sox and members of Minor League Baseball's South Atlantic League. The Drive's Red Sox affiliation has been in place since 2008. Before the team relocated to Greenville, the team played in Columbia, SC and were known as the Capital City Bombers. The Drive play at Fluor Field in Downtown Greenville - a mini replica of iconic Fenway Park - complete with its own "Green Monster" and manual scoreboard in left field.
In its inaugural season in 2006, the Drive received Ballpark of the Year recognition, beating out all other newly constructed stadiums across minor league and professional sports. In 2008, the Drive's stadium was officially renamed "Fluor Field" after the Drive announced a naming rights agreement with Fluor Corporation - a global leader in engineering & construction. Each year Fluor Field hosts 66 Greenville Drive baseball games and approximately 20 amateur baseball games. In addition, under the year-round West End Events brand, Fluor Field hosts our community's highest profile events including Artisphere, Euphoria, Kringle Holiday Village, Upstate Salute Concert, and many others. The Drive's contributions to Minor League Baseball and, more specifically, the Greenville community was recognized by being awarded the John H. Johnson Award in November 2017. This award is considered the highest organizational achievement in Minor League Baseball and is given on an annual basis to 1 out of 120 teams that demonstrates a commitment to the community, operational excellence, and overall franchise stability.
For over 19 years, the Greenville Drive has created a highly visible and widely embraced community engagement platform at Fluor Field, reaching over 1 million ballpark guests and digital followers across the Upstate of South Carolina each year. This broad-reaching platform provides the Drive the opportunity to position itself as a community entity that businesses and community organizations alike can utilize to achieve critical tangible & intangible objectives. Working closely with the leading corporations, associations and community-based organizations that shape the quality of life in the Upstate, the Drive has formed strategic partnerships that positively impact a variety of critical initiatives. From Education to Entrepreneurism, from Youth Leadership to Healthy Living, and from Regionalism to Workforce Development, the Drive has creatively and continuously leveraged the community engagement platform that is Fluor Field to positively impact these and other key quality of life drivers.
Furthermore, West End Events is a department within the Greenville Drive that is charged with managing and executing first-class events, mostly on non-game days. Fluor Field is the home to numerous venues that are capable of hosting events from 10 guests to as many as 10,000 guests. West End Events represents a rapidly expanding department within the Greenville Drive with ample opportunity for growth. A variety of events are hosted at Fluor Field each year, including but not limited to, corporate board meetings and functions, wedding receptions and rehearsal dinners, large community/city events, concerts, philanthropic events, and more.
Position Summary & Overview: Senior Sales Account Executive
The Greenville Drive's sales and ticketing function is one of the most critical aspects of the Drive's business, growing in importance each and every season as technology becomes more fully integrated with sports ticketing. The Greenville Drive is positioned for success with a strong history of brand success and a willingness to invest in the tools needed for success. As a Senior Sales Account Executive, this qualified individual will be responsible for managing, executing, and optimizing key aspects of the Drive's sales and ticketing functions, including the development of relationships with large corporate and community-centric organizations. This responsibility extends to, but is not limited to, Drive Ticket Plan Holders, Fluor Field Premium Hospitality sales, Group Tickets and Picnics, Single Game Tickets, and West End Events.
The following categories & descriptions outline the responsibilities & expectations of a Greenville Drive Sales Account Executive as a part of the organization's overall team:
Primary Job Responsibilities Include:
- Provide top quality customer service by listening to customers' needs and responding in a timely and appropriate manner. The goal of a Senior Sales Account Executive should be to deliver a top-quality experience for their customers that allows them to build and develop relationships.
- Sell new group, hospitality and season ticket accounts to decision makers within associations, businesses and non-profit organizations.
- Heavy requirement for prospecting by phone, networking, referrals and cold calling.
- Understand and effectively communicate the feature, function and benefits of the Drive game experience to all ticket customers.
- Develop and maintain a database of ticket customers and prospects and utilize functions within our customer relationship management system and ticketing system(s) to optimize sales success.
- Display a consistent work ethic in making calls, setting meetings, and closing sales.
- Conduct consultative need satisfaction sales calls and meetings to better understand our customers, resulting in expanded ticket utilization and value realized and perceived by customers.
- Meet and exceed targeted sales results for all product categories assigned.
- Engage company decision-makers and other target customers via phone, email and face to face meetings consistently reaching goals established for calls and meetings completed.
Job Qualifications
- 4-year college degree from an accredited college or university
- 3-5 years of experience in sales, with a preference on knowledge of ticketing and CRM systems
- Must be comfortable with technology and its use to support organizational decision making and customer engagement
- Must be able to manage relationships with internal and external partners
- Must be flexible and able to adjust within a fast-paced work environment with shifting deadlines and schedules.
- Must also be a multi-tasker with a strong work-ethic
- Be a creative thinker and a problem solver - someone who can bring innovative ideas to grow the brand and the business and be capable of executing those ideas
- Strong conceptual planning, creative vision and innovation skills
- Knowledge of Excel, Word, PowerPoint, CRM systems and ticketing systems
- Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with people at all levels within the organization and community
- Ability to work flexible hours, including weekends and nights during Greenville Drive home games, amateur baseball games and other various events hosted at Fluor Field