Job Title: Head of Marketing
Reports To: Chief Executive Officer
FLSA: Exempt
Number of Openings: 1
Location: State College, PA or New York, NY
About AccuWeather
AccuWeather is recognized and documented as the most accurate source of weather forecasts and warnings in the world. Today, AccuWeather is the most used source of weather forecasts and warnings globally and is proven to be the most accurate. Digitally, AccuWeather is the #1 weather destination in the world.
Position Summary
Reporting to the Chief Executive Officer, the Head of Marketing will be responsible for developing a cohesive strategic marketing vision and execution plan to drive brand awareness, voice, reach, relevance, impact, influence, conversion, and analytics, to achieve AccuWeather's objectives of growth, profitability, and visibility globally.
The Head of Marketing will oversee all marketing activities, including advertising and promotional campaigns, branding strategies, public relations, social media, and CRM programs. This role will collaborate cross-functionally with the Executive Team to develop consistent messaging and training to enhance sales efforts and partnerships.
Key Responsibilities and Duties
- Develop cohesive marketing strategies for US and international execution across various channels.
- Partner with Business Development to build proactive growth platforms based on user insights and data.
- Leverage marketing mix to drive customer acquisition and retention.
- Collaborate with cross-functional leaders to drive successful new product launches.
- Enhance marketing programs to support critical partnerships.
- Manage vendors and agencies while coordinating with internal staff functions.
- Develop and prioritize plans for international expansion and growth.
Qualifications
- Bachelor's degree in Marketing or related field; MBA preferred.
- Experience in growing a brand and maximizing revenue.
- Strong creative insight and leadership skills.
- Ability to influence executives at high levels.
- Experience with Digital Media required.
- Proven ability to develop advertising and promotional campaigns.
- Strong communication skills, both oral and written.
- Experience in PR and managing Agencies of Record is beneficial.
Pay Transparency:
State College, PA: $200,000 - $210,000 + annual bonus opportunity
New York, NY: $245,000 - $255,000 + annual bonus opportunity
Benefits
- Comprehensive healthcare and dental benefits.
- 401(k) retirement plan with company match.
- A collaborative work environment.
Commitment to Diversity
AccuWeather is committed to diversity and encourages all qualified candidates to apply. We are an equal opportunity employer.
If you are a highly motivated, organized, and dynamic professional with the skills and experience to excel in this role, we invite you to join our team.
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