Marketing Manager, Social Media

Description

Department: Marketing

Reports to: Director of Marketing and Communications

Classification: Exempt, full-time with benefits

Salary range: $62,000 - $78,000 depending on experience

This is an onsite, Boston-based position. Local candidates strongly preferred. No agencies, please.

Please submit a cover letter with your application.

Isabella Stewart Gardner Museum Core Values

Isabella Stewart Gardner believed that art had the power to change lives and she built a beautiful, personal, and immersive Museum setting to do so. Today the Isabella Stewart Gardner Museum (ISGM) is a living embodiment of her bold vision; it’s a dynamic place where ideas and creativity in all its forms inspire visitors. Through exhibitions, music, programs, and performances we strive to tell new stories and challenge assumptions by engaging diverse voices and community members.

Our Core Values Are

• Creativity is our Legacy
• Community is our Purpose
• The Collection is our Catalyst
• Diversity, Equity, Accessibility, and Inclusion are our Commitments

The Isabella Stewart Gardner Museum seeks to connect past with present, develop and sustain mutually beneficial partnerships with our local communities and artists, expand and diversify our audiences, and generate opportunities for creativity. We are firmly committed to creating both an inclusive work culture and a welcoming visitor experience. Our five-year strategic plan outlines the Museum’s core values, goals, and initiatives that serve as a renewal of Isabella’s promise for the Museum to be a place for “the education and enjoyment of the public forever.”

Position Summary

The Marketing Manager, Social Media is responsible for the development and implementation of social media and digital marketing strategies. The Marketing Manager, Social Media will develop content for and maintain day-to-day activity across all social media channels. This role monitors, engages with, and grows an online community of naturally curious arts enthusiasts and museum lovers. Working in conjunction with the Director of Marketing and Communications, the Marketing Manager, Social Media maintains an audience-first approach, conducts regular reporting, maintains the brand and voice of a world-class cultural institution on social media channels. They will play an integral role in engagement and outreach on behalf of the Museum and the Museum’s cornerstones—Collections, Contemporary Art, Landscape, Music, and Education. The Marketing Manager, Social Media is responsible for marketing efforts to build visibility and attendance for exhibitions, concerts, lectures, and public programming.

Essential Functions And Primary Responsibilities

• Support the creation, publication, monitoring, and management of the Museum’s social media content on Facebook, Twitter, Instagram, TikTok, WeChat, Pinterest, and other channels.
• Research, write, create, and schedule content across all Museum social media platforms.
• Contribute to social media strategy and overview for campaigns, exhibitions, and other marketing initiatives.
• Analyze social media metrics and generate reports to establish benchmarks and to inform strategy.
• Monitor and respond to social media channel comments.
• Research, cultivate, and manage creator/influencer relationships and events.
• Produce, design, and edit short-form content and video for YouTube, TikTok, and Instagram Stories and Reels.
• Monitor competitive environment including museums and outside cultural organizations for best and new/emerging practices.
• Navigate large, complex environments with diverse stakeholders, and do so with confidence, expertise, and clear communication.
• Copyedit work developed in-house.
• Supervise interns/Ambassadors.
• Manage special projects.
• Perform other duties as assigned.

Requirements

• Bachelor's degree with 6+ years’ experience in producing engaging social media campaigns, digital graphic design, including social media graphics and consumer and business-focused social media management.
• Proven experience with cultivating creator/influencer relationships and programs.
• Excellent writing, copy editing, and proofreading abilities.
• Organizational, analytical, and presentation skills.
• Strategic thinker with the ability to manage the creative process in a way that results in great work.
• Keen eye for good design.
• Experience with Photoshop, Facebook, Creator Studio, Twitter Analytics, Tailwind, Sprout Social, and other social media planning and reporting platforms.
• Experience with Google Workspace and other productivity software.
• Knowledge of and comfort with the evolving media landscape and media consumption habits.
• Team player able to partner with a wide range of colleagues from across the Museum.
• Ability to juggle multiple initiatives and shift priorities as necessary with good humor and positivity.
• Interest in and enthusiasm for the arts.
• Loves the business of social media marketing and the power of effective messaging.
• Results-driven and enduring optimist.
• Passion for learning, storytelling, technology, and current social media trends.
• Commitment to advancing the ISGM’s diversity, equity, accessibility, and inclusion (DEAI) initiatives.
• Previous museum and/or non-profit experience is desirable.
• Legal authorization to work in the United States.

COVID-19 Protocols

All employees of the Isabella Stewart Gardner Museum are required to provide their COVID-19 vaccination status. If you are not vaccinated, you will need to participate in an interactive process to request a religious or medical accommodation and to submit weekly test results, in addition to following other federal, state and CDC recommendations.

Equal Opportunity Employer

Diversity, Equity, Access, and Inclusion is one of the core values we hold close to our business practices. The Isabella Stewart Gardner Museum is committed to affording equal opportunities to qualified individuals regardless of race, color, gender, gender identity, genetics, military/veteran status, pregnancy, religion, sexual orientation, age, national origin, ancestry, disability, or any other basis prohibited by applicable laws.

Request an Accommodation

Applicants with disabilities who are unable to fully access ISGM's online application system may contact us at for assistance with a reasonable accommodation.