Senior Director, Commercial Franchise

This is not a remote position. The selected candidate will work from the office located in Bedford, NH.

Relocation: US Domestic only

Our products are available to consumers in more than 200 countries and territories. This role serves as the primary point of contact representing the total region portfolio and will steward the development of the brands with primary accountability of growing revenue, volume, share, and transactions. We are looking for candidates with bottling or general management experience that can build relationships and execute our strategies across our network.

What You'll Do for Us

• Responsible for weekly/monthly performance management, which includes reporting on revenue, volume, share, and transaction metrics.
• Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders. Also, manages discretionary budgets based on regional need.
• Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution.
• Responsible for collaborating on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing.
• Standardizes common approach to capability building based on bottler segmentation.
• Assesses local Bottler commercial capabilities against established commercial strategies and objectives using the core measures within the Global Commercial Leadership Diagnostic Analysis Model; identifying gaps and develops action plans to improve capabilities.
• Coordinates training/development to enable more effective processes, scorecards, and business routines to achieve the annual business plan.
• Works with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included.
• Ensures development and implementation of customer and commercial leadership plans on overall brand/price/pack/channel plans and ensures inclusion of Revenue Growth Manager (RGM) strategies and programs to maximize revenue generation.
• Manages brand mix to maximize brand profitability and trade pricing according to brand/package contribution priorities. Ensures distribution capability efficiencies, outlet execution, and expansion benchmarks and objectives are set and met through the execution of Bottler performance.
• Monitors market conditions and reports competitive activity to management, Bottler, and local associates to understand program effectiveness and any implementation barriers.
• Works with Commercial Managers to support the development of commercial stewardship bi-monthly planning stewardship.
• Responsible for negotiation and resolving bottling contracts and National Supply Chain agreements as well as governance agreements and manages governance routines.

Qualifications & Requirements

• Bachelor's degree in Business, Finance, Marketing, or Management with a master's degree preferred.
• 5 or more years in CPG organization responsible for direct sales, key account, or franchise management with P&L responsibility.
• Experience as a Business Partner with direct Bottler or manufacturing experience in the Food and Beverage industry and how to develop capacity plans to meet customer demand.
• Experience with annual business planning, forecasting, customer and distributor management, and a track record for delivering positive revenue results.
• Demonstrate passion for selling, negotiating, and relationship building in an entrepreneurial environment.
• Understanding of channel marketing, syndicated marketing research, and competitive analysis and how to utilize this knowledge to drive sales.
• Excellent relationship building skills, as well as strategic leadership abilities.
• Distribution center knowledge is ideal.
• The ability to influence outcomes and be persuasive is ideal.

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.
• Learning Culture: Access to resources such as Coke University, LinkedIn Learning, and management programs that give you the resources to continually develop your skills and knowledge.

Skills: Customer Relationship Management (CRM); Business Plan Implementation; Annual Business Planning; Collaborative Leadership; Distribution Management; Financial Performance Management; Stakeholder Influence; Channels Strategy; Negotiation; Strategic Leadership; Business Alignment; Global Marketing Strategy; Financial Forecasting.