Director of Brand Strategy and Planning

Perdue Foods is part of Perdue Farms, a family-owned company heading into its second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.

Summary

The Director Brand Strategy and Planning is a leadership role that is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, familiarity, consideration, and conversion, while delivering a unified message across all brand marketing channels. The position will set the strategy and guide the execution for marketing initiatives, lead a team of marketing professionals, and collaborate with cross-functional teams to ensure alignment across goals and objectives.

The salary range for this position is $143,000 - $215,000 per year, based on experience and qualifications with annual bonus available (variable depending on performance).

In addition to the base salary, Perdue offers a competitive benefits package, including medical/Rx, 401(k) with employer match after 1 year, critical illness, accident insurance, dental, vision, life insurance, optional group life insurance, short-term and long-term disability protection, flexible spending accounts and paid time off.

Principal and Essential Duties & Responsibilities

BRAND STRATEGY AND PLANNING

1. Creating and aligning the brand strategy with the company's goals and objectives.
2. Developing a clear brand positioning and messaging strategy.
3. Overall communication planning, strategy & investment.
4. Leads development of a touchpoint strategy spanning all media to reach the target audience.
5. Responsible for media buys and partnerships to maximize exposure & drive efficiencies.
6. Transitions key initiatives and objectives to shopper marketing.
7. Conducting market research and competitor analysis to identify opportunities and threats.

BRAND VISION & STEWARDSHIP

1. Partner with product marketing to establish brand elements based on portfolio roles & benefits.
2. Translate brand positioning into winning consumer communication.
3. Partner with Digital marketing to develop digital strategy connected with Brand / Portfolio strategy.

PERFORMANCE ANALYSIS

1. Manage the execution of marketing campaigns and initiatives.
2. Collaborate with creative teams (both internal & external) to develop compelling and on-brand content.
3. Ensure consistency in branding and messaging across all media platforms.
4. Track and analyze the performance of marketing campaigns.
5. Report on key performance indicators & ROAS making data-driven decisions to optimize media strategies.

LEADERSHIP

1. Hire, train, lead and develop a team of professionals.
2. Develop and maintain strong and highly functional matrix management relationships across departments.
3. Stay current on industry trends and emerging media technologies in the ever-changing media landscape to adapt strategies along with leveraging new opportunities.

Minimum Education and Experience

Bachelor's Degree in Marketing, Business Administration, or a related field; MBA preferred, and 7+ years of Progressive Experience in marketing roles, with a focus on leading marketing & media strategy, planning / framing critical initiatives, execution, and measurement.

The ideal candidate will also have:

1. Proven Experience: developing and executing comprehensive marketing strategies, campaigns, and initiatives.
2. In-depth Marketing Channel Knowledge: PR, earned media, social media platforms, content marketing, all media channels.
3. Demonstrated Management + Prioritization Skillset: ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced, dynamic environment.
4. Strong Leadership Skills: track record of successfully managing and developing high-performing marketing teams.
5. Excellent Communication + Interpersonal Skills: effectively collaborate with internal teams, external partners, and senior executives.
6. Balance Strong Strategic + Analytical Approach: ability to interpret data, identify trends, and make data-driven marketing decisions.
7. Creative Mindset with Passion for Innovation: demonstrate behaviors and examples of staying ahead of marketing trends.
8. Measurement: strong business acumen and understanding of performance, financial implications and ROI/ROAS linked to marketing initiatives.

Environmental Factors and Physical Requirements

Position is mostly sedentary but may require occasional moving to other offices or buildings. May need to move light equipment or supplies from one place to another. May need to access files, supplies and equipment. Work activity is in an office, open-partitioned, cubicle environment.

Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.