Sr. Director Marketing, Systems Business

General Purpose:

Corsair is seeking an experienced and passionate Sr. Director of Marketing to lead our go-to-market strategies for high-end gaming PCs and AI Workstations. The ideal candidate will have a deep understanding of the PC gaming, workstations, and technology industries, a proven track record in product marketing, and the ability to drive growth through innovative marketing campaigns.

Position Summary, Responsibilities, and Expectations:

• Develop and execute comprehensive and creative marketing strategies for our gaming PCs and AI Workstation product lines.
• Lead product launches, including messaging, positioning, and promotional activities.
• Collaborate with product teams to ensure marketing strategies align with product development roadmaps.
• Manage relationships with key influencers, partners, and media outlets in the PC gaming, workstations, and tech industries.
• Analyze market trends, competitor activities, and customer feedback to develop marketing strategies.
• Oversee digital marketing efforts, including social media, content marketing, and email campaigns.
• Work closely with B2B sales teams to develop effective sales enablement assets and strategies.
• Manage and mentor a team of marketing professionals.
• Monitor and report on marketing performance metrics, adjusting strategies as needed.
• Represent the company at industry events, trade shows, and conferences.

Education and Experience:

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 10+ years of experience in marketing, with at least 5 years in a senior leadership role.
• Proven track record in developing and executing successful go-to-market strategies for technology products.
• Deep understanding of the gaming PC and workstation markets, including current trends and future directions.
• Strong experience in digital marketing, including social media, content marketing, and influencer partnerships.
• Excellent analytical skills with the ability to use data to drive decision-making.
• Outstanding communication and presentation skills.
• Experience managing and developing high-performing marketing teams.
• Demonstrated ability to work effectively with cross-functional teams, including product management, sales, and engineering.

Required Skills:

• In-depth knowledge of gaming and workstation hardware, software, and industry trends.
• Understanding of AI and machine learning technologies and their applications in workstations.
• Proficiency in marketing analytics and reporting tools.
• Strong project management skills.

Reporting to this position:

Creative Manager, Influencer and Partnerships Manager, Sr. Web Designer, Web Designer.