Company:
AgEye
Location: Raleigh
Closing Date: 02/11/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
Job Description
- Develop and implement comprehensive marketing strategies to achieve business objectives.
- Plan and manage marketing campaigns across various channels, including digital, social media, email, and print.
- Create compelling content for marketing materials, including brochures, website, blog posts, and social media.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Analyze marketing data and metrics to measure campaign effectiveness and optimize strategies.
- Collaborate with the sales team to develop and execute lead generation and conversion strategies.
- Manage the marketing budget and ensure cost-effective allocation of resources.
- Oversee the development and maintenance of the company website and ensure it is optimized for search engines (SEO).
- Plan and execute trade shows, conferences, and other industry events to promote our brand and products.
- Maintain and enhance the company's brand image and reputation through consistent messaging and branding.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in marketing, preferably in the tech or agtech industry.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of digital marketing, SEO, SEM, and social media strategies.
- Excellent written and verbal communication skills.
- Proficient in marketing software and tools, including CRM, analytics, and content management systems.
- Creative thinking and ability to generate innovative marketing ideas.
- Strong analytical skills and ability to interpret marketing data.
- Excellent project management and organizational skills.
- Competitive salary and equity options and performance-based bonuses.
- Health, dental, and vision insurance.
- Paid time off and holidays.
- Professional development opportunities.
- A dynamic and innovative work environment.
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