Senior Product Manager, Neuroscience Marketing

Job Title : Senior Product Manager, Neuroscience Marketing (Dysport)

Division / Function : Neuroscience

Manager : Senior Director, Neuroscience Marketing, Dysport

Location : Cambridge, Massachusetts

The Senior Product Manager (SPM), Neuroscience Marketing is a key role on the Neuroscience Commercial Team and will report to the Senior Director, Neuroscience Marketing. The successful candidate will lead US marketing initiatives focused on driving customer conversion to help the Dysport team achieve near-term revenue goals that deliver on ambitious brand growth. Key promotional activities and responsibilities include yearly Dysport strategic & tactical planning, the development and execution of promotional materials, digital marketing strategies and tactics, and the design and management of Brand presence at key congresses.

Included in the scope will be contributing to the brand’s overall engagement strategy and planning, day to day sales team partnership, POA/NBM planning & execution, and budget management. The SPM will also be responsible for collaboration with training and field leadership to ensure best in class training for the field force. Cross-functional collaboration skills and proven track record of building and executing marketing project plans in collaboration with multiple cross-functional partners will be critical in this role.

Main Responsibilities / Job Expectations

Core Marketing Activities:

1. Brand Planning and Execution
2. Strategic & Tactical
3. Support development of brand content for personal and non-personal promotion, aligned to key brand priorities and messaging
4. Lead the development of Congress engagements, including booth/material design, content development for educational programs and on-site management/execution (in collaboration with Operations and Field)
5. Develop and monitor KPIs for all responsible initiatives and communicate performance on a regular basis, including participation in monthly Business Reviews
6. Ensure compliant execution of all activities

Collaborate With:

1. Neuro Field leadership to gain alignment and provide support with sales force execution and other business needs, including Congress engagements
2. V&A, Medical and other key cross functional brand team members on brand promotional development, execution, and performance management
3. Finance in management of budget
4. Insights for design/execution of programs and integration of learning into promotional materials
5. Advanced Analytics to ensure appropriate understanding of impact

Knowledge, Abilities & Experience

Education / Certifications:

1. BA/BS in marketing or a related field; MBA is a plus

Experience:

1. At least 6 years of progressive pharmaceutical or biotechnology marketing experience demonstrating strong tactical execution
2. Neuroscience and/or specialty experience a strong plus
3. Buy and bill pharma marketing experience a plus, not required
4. Biopharma sales experience a plus, not required
5. Demonstrated ability to achieve key milestones and business objectives working with peers and colleagues with and without direct authority
6. Demonstrated organization skills with proven ability to manage multiple complex projects
7. Ability to consistently define project workplans, meet deadlines, and manage budgets
8. Effective management of Agency teams and external partners/vendors
9. Excellent written and verbal English communications skills; ability to communicate with colleagues at all levels of the organization; strong presentation skills required
10. Excellent skills in MS Office (Excel, Word, PowerPoint, Outlook)
11. Ability to travel domestically (up to 20%)

Languages:

1. English

Key Technical Competencies Required:

1. Proven cross-functional leadership skills to lead across a complex matrix organization
2. Strong communication and interpersonal skills along with the ability to influence others
3. Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
4. Demonstrated consistent track record of success
5. Strong scientific/medical aptitude and experience
6. Demonstrated success in project, vendor, and experience managing large budgets
7. Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities
8. Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives
9. Excellent written and verbal skills and strong interpersonal communication skills
10. Willingness/ability to travel domestically