Description
Location: Onsite in Memphis, TN or Charlotte, NC
Summary
The Marketing Manager is a mid-level resource who operates within the Integrated Marketing function of the organization. This position reports to the B2B Integrated Marketing Lead and is responsible the planning, execution and delivery of marketing initiatives and campaigns for Small Business, Commercial, Treasury Management, and Specialty lines of business. The candidate bridges all points of planning and execution, including work with internal business partners, external third parties and agencies to deliver meaningful outcomes.
Responsibilities
Manages planning, executing, communicating and monitoring timelines for B2B projects.
Works with creative partners, internal and externally, to develop creative assets to complete projects.
Works with internal and external experts to leverage marketing channels which may include paid and owned channels such as digital (SEM, social and display advertising), direct mail, email, broadcast media and our website.
Builds strong relationships and works collaboratively with other team members and agency partners to ensure optimal creation, orchestration, execution and performance.
Manages approvals from all parties including senior team members, requester(s) and assurance partners (legal/compliance).
Ensures on-time delivery, budget adherence and overall quality of work by teammates and third-party resources.
Communicates plans, progress and completion of projects with key stakeholders.
Tracks work against well-defined goals for marketing programs and opportunities for testing and optimization.
Utilizes analytical ability to evaluate projects for effectiveness and optimization opportunities.
Collaborates with Marketing Analytics to measure program success and optimize accordingly, consistently planning, supervising and tracking performance to reach and convert right target audiences.
Required Qualifications:
Bachelor's Degree in Marketing or a related field, higher level degree preferred
Minimum 5-7 years demonstrated experience in marketing or related field
Banking / Financial services experience a plus
Experience, Skills and Competencies
Experience planning and executing marketing campaign elements across a variety of channels.
Strong planning and executional project management skills.
Experience managing multiple projects at once including delivery and overall quality of work.
Ability to collaborate with cross-functional team members and vendor partners on projects.
Ability to work independently on focused tasks, self-directed work.
Demonstrated critical thinking skills, ability to analyze information and make sound decisions
Strong interpersonal and communications skills.
Inherent growth mindset and ability to adapt and thrive in a changing workplace.
Comprehension of analytical information to inform and optimize projects.
Demonstrated ability to take initiative and accountability for achieving results
Demonstrates and exemplifies those values and characteristics which are essential to the Marketing Team’s success:
Great attitude : realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them.
Transparency : are direct, factual, and straight-forward.
Flexibility : ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
About Us
First Horizon is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. With $81.7 billion in assets as of December 31, 2023, we serve clients through a team of approximately ~7,300 associates and ~418 banking centers throughout the southeastern United States. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. First Horizon has been recognized as one of the nation’s best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank.
Benefit Highlights
• Medical with wellness incentives, dental, and vision
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match
• More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits
Corporate Diversity Commitment:
We remain committed to creating a more equitable society, and that starts with our associates, our clients, and the communities we serve. We do this by elevating equity, providing capital and counsel, and committing to excellence in everything we do.
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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)