Digital Media Specialist - Media Executive
Are you a media professional ready for your next challenge? Fundamental Media is looking for the perfect person to join our dynamic and enthusiastic Boston office, joining a media team delivering standout advertising campaigns across a range of clients.
The Role
As a Media Executive, you will play a vital role in planning and buying across all media channels, but primarily digital. You should be passionate about both media and technology, digitally fluent, understanding the complexities of a fragmented media landscape and how best to deliver success. You and your team will work together to develop and execute outstanding integrated media strategies and programs.
About Us
Fundamental Media are front runners of media planning & buying and technology who live and breathe advertising. Established in 2003 in London, we have grown to over 160 people whilst retaining the important ethos that our staff are part of our family. Our vision was to become a leading specialist and we have achieved this through a combination of contemporary and innovative technologies. This includes our in-house proprietary performance marketing technologies and reporting platforms, in-house programmatic solutions, research team and most importantly our people, each with expert sector knowledge.
With a global footprint, offices in Boston, London, Hong Kong and Sydney, our clients are world-class Investment Managers and Higher and Business Education institutions with diverse requirements and a global reach.
Core Responsibilities:
- Implementation of integrated advertising campaigns (all media, online and offline). Assist in project management, ensuring timelines and deliverables are met.
- Understand campaign data and monitor key performance metrics and help optimize campaigns based on data-driven insights.
- Develop a core understanding of the target audience's character, purchasing and media habits.
- Attend client meetings to understand advertising strategy and target audience.
- Assist in building and nurturing strong relationships with industry partners such as publishers, media vendors, and creative agencies.
- Collaborate with team on the creation of media plans, including selecting the appropriate channels, estimating budgets, and negotiating the best advertising rates that fit with the media strategy.
- Prepare competitive data overview, analysis, and presentation.
- Monitor and update clients on the effectiveness of campaigns.
As an ideal candidate you will have:
- Experience working in a similar media buying / planning role or relevant advertising industry experience. Relevant coursework is also acceptable.
- An interest and passion in analyzing your campaigns and pushing for the best outcome.
- Knowledge of all forms of traditional media, a deep expertise in digital media is a plus.
- Awareness of media trends and a flair for business and commerce.
- Resourceful and creative, able to recognize good media opportunities and the ability to develop new ideas/concepts.
- Excellent negotiation and good interpersonal skills. Persuasive and diplomatic.
- Ability to work alongside a range of people and as an integral part of a team.
- Confidence presenting, with good written and spoken communication skills.
- Demonstrable ability to make sensible, intelligent decisions in difficult and deadline driven situations.
- A passionate approach to tasks with a can-do attitude - committed to upholding professional standards while being flexible and self-motivated.
- Proficiency in Microsoft and Google Suite, specifically Excel.
What we offer:
- Positive, friendly and loyal colleagues
- A competitive salary and bonus structure
- Flexible, hybrid working
- 401k match
- Healthcare coverage, including life cover, medical, vision, and dental insurance, paid maternity and paternity leave
- Paid time off, increasing with tenure
- Commuter benefits
- The opportunity to fast-track your career. We believe in recognition, reward and progression - partnered with the appropriate training and support
- 100% Club! An annual peer nominated award rewarding select employees an all-expenses paid week vacation (past trips have included Dubai, skiing in France, diving in the Red Sea and a trip to Mykonos)
- A dynamic place to work in a contemporary, team focused and forward-thinking company
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/beliefs, sexual orientation, or age.
Personal data collected will be used for recruitment purposes only. Strictly no agencies.