Added - 06/13/24
Online Marketing Analyst
Location: San Francisco, CA | Freelance
The Sage Group is seeking a Paid Search Manager to accelerate the growth of our paid search channel. You thrive in a dynamic environment, feel invigorated by multitasking, strive to meet high standards, raise the bar on teams and projects, and use your knowledge and expertise to make a huge impact across the organization. At the core, you are data-first and use data to inform decisions. You will join the paid advertising team and use paid search tactics to drive new user acquisition for the client’s products. As a hands-on paid search marketing specialist, you will be working closely with the paid performance team and responsible for launching, managing, and scaling our paid search campaigns. A self-starter with a deep understanding of paid search strategies and optimizations, analytics, and testing will excel at this role.
Key Responsibilities:
- Develop, implement, and refine innovative paid search strategies to achieve business goals and maximize return on investment (ROI).
- Analyze and report on campaign performance data to inform strategic decisions, expansion efforts, and enhance future campaigns.
- Innovate within SEM by experimenting & conducting ongoing testing through data-driven optimization of keywords, bidding strategies, and ad copy.
- Dive deep into reporting, which includes, but is not limited to, bids, devices, audience segments, geo and demo targets, creative, etc.
- Manage and optimize a multi-million dollar budget for significant SEM growth, collaborating with external agencies for effective execution.
- Process trademark whitelisting requests for partnerships and submit competitor trademark violations, when necessary.
Desired Qualifications:
- Campaign management, measurement, optimization, and reporting is in your DNA.
- 3 - 5 years of proven experience in paid search running complex search accounts with a deep understanding of search engine marketing and a track record of driving channel growth.
- Have an affinity to data and demonstrate excellent analytical skills when manipulating data sets (e.g. creating pivot tables / VLOOKUP / handling budget/performance).
- Highly organized and very detail driven. Proven record in successfully handling multiple projects at a given time.
- Experience collaborating with Marketing Analytics, Product Marketers, Machine Learning, and Data Engineering teams.
- Ability to work in a team environment as well as independently.
- Cares about the output and the quality of the results.
- A dedication & love for the work and team and a desire to make the team better in all aspects.
Big plus, but not required if:
- Experience with keyword trademark management and 3rd party tools.
- SQL knowledge.
- Experience with reporting, data presentation, and visualization using Tableau.
Duration: 18 months
Location: Remote
Compensation: $50/hour
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