Director, Retail & Attractions

Pay: $95,000 per year - $110,000 per year

At Great Wolf, the Director of Retail & Attractions brings joy to families by leading the retail, attractions, and entertainment teams to success. This role exists to build excellent teams, train and coach pack members to reach their potential as they facilitate fun and memorable experiences for our guests. This position is responsible for executing the retail, attractions, and entertainment strategies and SOPs, drawing performance insights from trend analysis, business KPIs, and operational observations, developing lodge action plans based on those insights, and measuring results to adjust strategy as appropriate.

Essential Duties & Responsibilities

• Responsible for the daily operation of all retail areas including gift shops and attractions.
• Oversees all merchandising functions including store display and design, inventory tracking and analysis, merchandise purchasing, par levels, and pricing.
• Manages staff including interviewing, hiring, scheduling, performance reviews, and corrective action.
• Drive employee engagement and ensure employees deliver sales-based services by engaging every guest, every time.
• Provide training and coaching for the team on how to deliver guest experience and revenue results.
• Build a comprehensive retail & attractions strategy by outlet ensuring that the strategy aligns with overall corporate strategic direction.
• Own, drive, and grow the entertainment function within the lodge focused on character activations, kids' activities, and family experiences.
• Build and maintain accurate budgets including frameworks for annual and five-year planning and capital needs at the lodge.
• Act as the key liaison and primary point of contact on all retail/attractions-related projects and ensure budgets and timelines are adhered to.
• Discern insights based on understanding relevant market and guest population trends, key business performance metrics, and operational feedback to develop appropriate plans and forecasts for the retail & attractions business by outlet/by lodge.
• Partner in developing key retail reporting targeted at deeper insights into what is and isn't driving the retail & attractions businesses and adjusting course as warranted in real-time.
• Partner extensively with peer teams on the integration of key initiatives that cross divisions such as Attractions, Food & Beverage, Operations, Rooms, etc.
• Serve as the key point of contact for onsite FEG Arcade manager and assist in communications to corporate on all arcade-related issues and performance.
• Act as the primary liaison for lodge-related retail & attractions technology needs and partner closely with Corporate/lodge IT to deliver the tools and processes required to move the business forward in line with strategy.
• Ensure all retail & attractions and entertainment standard operating and preventative maintenance processes are executed in the lodge.
• Assist the General Manager in everyday operations of the Resort with scheduled Manager on Duty shifts.
• Assure that all Retail and Attractions and Entertainment areas achieve the highest standards in cleanliness, safety, presentation, and service.

Basic Qualifications & Skills

• Associates degree in Business Administration or a related field, Fashion Merchandising, or equivalent experience.
• Minimum 5 years of experience in Parks, Resorts, and/or Gaming Retail operations management.
• Demonstrated experience in leading broad and diverse teams, developing strategy, managing projects/initiatives timelines, and the ability to manage major initiatives including all capex initiative coordination, project delivery, and new resort retail location design.
• Strong financial acumen including experience building and managing multi-department budgets.
• Strong presentation and writing skills with knowledge of PowerPoint, Keynote, MS Word, and MS Excel.
• Demonstrated organizational skills, attention to detail, and ability to meet deadlines.

Desired Qualifications and Traits

• Bachelor's degree in Business Administration or a related field, Fashion Merchandising, or equivalent experience.
• Demonstrated experience working with C-suite executives on strategy communication.
• Demonstrated communication and team-building skills.

Physical Requirements

• Ability to lift 30 lbs.
• Ability to sit, stand, and/or walk for long periods of time.
• Ability to bend, stretch, and twist.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities