Dir, Digital Marketing (Chico's)

Job Description

Posted Tuesday, August 20, 2024 at 4:00 AM

With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.

POSITION OBJECTIVE:

This position is responsible for leading and execution of paid digital marketing strategies, promotional plans, campaigns, creative development process for Chico’s.

FUNCTIONAL RESPONSIBILITIES:

1. Leads the implementation of the digital marketing strategies and plans/roadmap for the brand to continually optimize and enhance the brand’s promotional programs.
2. Partners with marketing leadership for the strategic oversight of the digital marketing roadmap including vendor selection, systems recommendations, management and testing.
3. Defines strategies and tactics by digital marketing channel including social, affiliates, display and paid search marketing.
4. Maintains a thorough understanding of current and emerging trends in digital marketing, mobile marketing, technology and ecommerce.
5. Partners with brand marketing on identifying key sales and brand priorities to support across paid media.
6. Leads digital marketing campaigns across the multiple platforms including search engines and media publishers to ensure acquisition and conversion goals are met.
7. Works with the creative partners to establish tone and messaging that communicates the desired message.
8. Drives testing, reporting, optimization and analysis on Channel performance to identify key levers and opportunities for improvements in order to achieve maximum ROI in each channel.
9. Helps build marketing budget and forecast for Chico’s brand.
10. Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.

QUALIFICATIONS:

1. 8+ years of progressive leadership experience in marketing, with specific experience in consumer-driven brand marketing and strong understanding of digital marketing.
2. 7+ years’ experience leading, coaching and developing teams.
3. Must possess and show evidence of experience in the following skills: presentation skills, including effectively presenting to diverse groups; above average writing and editing capabilities.
4. Solid understanding of retail, ecommerce, and brand management.
5. Experience building a category and/or brand preferred.
6. Proactive, energetic, self-starter looking to have a significant impact on business success.
7. Proven track record of marketing growth success.

Chico’s FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.