Product Marketing Specialist

***NOTE: NO THIRD PARTY AGENCIES FOR THIS ROLE!!!***

Duration: 6 months or longer initial contract

Location: Irvine California

Industry: Fin-Tech

Work : Hybrid approach with occasional travel to Irvine California

Preference: Prefer local candidates to Irvine, however, open to other states and Mexico. Mexico resources who possess any traveling visa are qualified.

Job Description:

• 7-10 years in product management and product marketing with some project management and/or change management
• Ability to translate and apply product marketing and go-to-market know how to internal business transformation and change activation objectives
• Background in marketing and communications, design or training and development helpful
• Tech savvy, experience with large scale digital transformation efforts
• Experience with corporate finance/accounting and/or SAP implementations helpful

Key Skills & Functions:

• Stakeholder engagement.
• Analyzing and understanding stakeholder needs and impacts.
• Building relationships with key internal stakeholders to understand pain points, change impacts and needs.
• Audience Analysis & Segmentation. Segment employees and stakeholders based on roles, functions and motivation to tailor communications and engagement strategies
• User Story & Customer Journey Map development.
• Ability to identify and document moments that matter as part of a customer change journey
• Strong background in workshop design and facilitation to elicit user stories and customer journeys
• Communications and Storytelling.
• Differentiated skills in creating a change narrative: Developing a compelling story around the transformation to inspire and motivate employees.
• Ability to articulate change benefits and value
• Excellent interpersonal and communication style, with proven active listening and critical thinking ability
• Campaign Development and Management.
• Good project management skills and ability to leverage go-to-market know how to craft and execute high impact engagement campaigns to drive transformation objectives.
• Monitoring and Measuring Progress: Data driven mindset. Continuously tracking the progress of the transformation and making necessary adjustments based on feedback and other data.