Overview
As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.
The American Heart Association has an excellent opportunity for a National Lead, Impact Campaigns .
The National Lead, Impact Campaigns will be a leader in national strategy and execution for our Leaders of Impact, Woman of Impact and Teen of Impact campaigns and have responsibility for the adoption, growth and success of these revenue streams. This role will report to the Senior Lead of Impact Campaigns and will have three main areas of focus:
- Lead the strategic development of our Leaders of Impact campaign nationally , through campaign management and oversight, continued product development, and strategy refinement.
- Strategic coaching, training and support to staff and nominees across all three campaigns.
- Resource development across all three campaigns.
The role will include working closely with the national field development team, across national departments, and directors in the field ensuring the peer-to-peer campaigns strategically grow through new volunteer engagement and new revenue.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
Responsibilities
- Ensure consistent execution of best practice strategies to reduce variance of performance across markets and regions, with a focus on year-round campaign efforts.
- Provide excellent campaign analysis that uses lead indicators and data to drive performance. Analyze the performance and analytics of all nominee websites and social content to inform future direction.
- Evolve the campaign to ensure scalability and consistency to drive internal and external stakeholders - including sharing real-time reporting to drive internal activity, rolling out just-in-time trainings and reporting to ensure campaigns are on timeline and set up to produce their best results.
- Develop and lead training of the peer-to-peer campaigns for nominees, team members, and association staff (thinking through senior leadership to the director-level) including national training bootcamps, bi-weekly training and regional trainings.
- Create the best-in-class nominee and team member experience.
- Work with national team to determine, create and execute any national external events that train, convene, promote or celebrate the peer-to-peer programs.
- Determine and refine the local and national incentives for our nominees, should be campaign specific.
- Continued product and campaign development including updated and new tools for nominees and marketing assets for campaign promotion and recruitment.
- Monitor and analyze external and internal trends and data in collaboration with the Center for Development Operations to develop benchmarks, standard methodologies, priorities and focus areas.
- Work directly with region consultants and markets to provide direct consultation and training including “in the field” training to model effective meetings.
Qualifications
- Bachelor’s degree or higher.
- Nine (9) years’ experience in a similar role or in a role leading a multi-million-dollar campaign with year-over-year growth.
- Five (5) years of experience coaching and influencing internal leadership and staff to achieve goals and meet organizational objectives.
- Proven record of success in corporate and individual giving, and peer to peer fundraising.
- Five (5) years of experience working with and leading volunteers.
- Ability to thrive in a dynamic environment.
- Skilled in planning projects and working against deadlines to provide end product.
- Skilled in campaign oversight and reporting.
- Ability to travel overnight up to 40%.
Compensation & Benefits
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
- Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
- Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
- Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.
- Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.
- Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level.
- Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.