Vice President, Brand Experience

Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

The Vice President, Brand Experience plays a key role in leading media strategy and providing thought leadership for a high-profile client account. Reporting into the SVP, Brand Experience, this role is responsible for developing innovative media solutions, overseeing the execution of integrated media plans, and ensuring the agency’s work exceeds client expectations. The VP will serve as a key client contact, driving strategy, building relationships, and mentoring a talented team of media professionals.

Key Responsibilities:

• Serve as key primary media lead for senior-level client contacts, providing strategic direction and maintaining strong client relationships.
• Oversee the development and execution of holistic, cross-channel media strategies, including digital, programmatic, national, local, and other media types to meet client business objectives.
• Lead the team in delivering innovative media solutions that challenge the status quo and drive business results. Proactively identify opportunities for growth, presenting new ideas and approaches to the client.
• Manage, mentor, and develop a team of media planners and strategists, fostering collaboration and high performance. Ensure the team’s work is aligned with client goals and agency standards.
• Collaborate with the client and SVP to establish and manage annual budgets, ensuring optimal allocation of resources. Track and report on budget performance, making adjustments as needed.
• Partner with internal teams across investment, data, and analytics to create integrated solutions. Collaborate closely with creative, technology, and research teams to drive cross-platform media initiatives.
• Lead the development of client presentations, insights, strategic updates, and POVs, ensuring clarity and impact. Communicate complex strategies and results effectively to both senior and junior client stakeholders.
• Stay ahead of industry trends, technologies, and media innovations, ensuring that the team and client remain competitive in a rapidly evolving marketplace.

• 12-14 years of media planning and buying experience, with progressive responsibility across digital and traditional media.
• Proven ability to manage and grow high-profile client relationships, delivering exceptional media strategies that drive results.
• Extensive experience with all media types, including digital (display, search, social, mobile), programmatic, national and local TV, print, radio, OOH, and more.
• Strong leadership and team management skills, with experience overseeing and developing talent at various levels.
• Excellent communication, presentation, and negotiation skills, with the ability to influence client decisions and present compelling strategic ideas.
• Demonstrated critical thinking and problem-solving skills, with a focus on driving innovative solutions.
• Fluency with media planning tools like MediaTools, and a solid understanding of data and analytics to inform strategy.

Publicis Collective is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.