BURN BOOT CAMP CULTURE
Burn Boot Camp is one of the fastest growing fitness franchises in the nation and has experienced rapid growth since its founding in 2015. We move like our Members - with purpose and fast paced. We aim to inspire, empower, and transform lives through community-based fitness.
POSITION OVERVIEW
The Digital Marketing and Analytics Director reports to the Vice President of Marketing, reaching new and current audiences through the always-evolving marketing technology stack. This role ensures that all marketing technologies are integrated, optimized, and aligned with the overall marketing strategy and business goals.
The Digital Marketing and Analytics Director will work closely with the entire marketing department to communicate Burn Boot Camp’s mission and value proposition across all touchpoints and support efforts to execute and amplify marketing tech strategies. Empowering our business through marketing data is one of the key measurements of success for this role. This role will be the thought leader for how Burn uses data to change our brand strategy, growth channels, technology solutions, and how we communicate to our members. Experience with using data to drive decisions, and various methods and tools to collect more data and make that data actionable for our business is a requirement.
The Digital Marketing and Analytics Director should be a strong communicator, have a depth of working knowledge in marketing, have experience working with data, websites, mobile applications, CRM, email marketing, and work to deploy excellent attention to detail.
ACCOUNTABILITY
- LMA
- CRM & Email Marketing Strategy
- Marketing Technology Strategy – Web, App, and all Digital channels
- Marketing and Member Data Management and Analytics
ROLES AND RESPONSIBILITIES
- Develop and implement a comprehensive marketing technology strategy
- Evaluate and select marketing technology platforms that align with business objectives
- Deliver marketing technology and marketing data analytics projects on time and on budget
- Oversee the integration of various marketing tools and systems to ensure seamless operation and data flow
- Ensure the integrity and accuracy of marketing data across all platforms
- Leverage analytics and reporting tools to measure the effectiveness of marketing campaigns and technologies
- Directly lead the Marketing Technology vertical positions as the team grows
- Assist VP of Marketing with research planning and execution to inform marketing strategy
- Partner with revenue stream owners to determine which products and promotions should be highlighted in email targeting campaigns
- Drive and own all data analytics dashboards, reporting, and presentation to stakeholders for customer data, segmentation, promotions and offer intelligence, and customer relationship marketing
- Partner with the technology department on the Burn Boot Camp technology road map
- Co-owner of relationship with Burn Boot Camp’s digital agencies, alongside the technology team
- Develop the strategy for our CRM and Loyalty platform, including challenge, offers and rewards
- Analyze and deliver on the ROI for all marketing initiatives, offers, and programs
- Manage multiple high-profile projects simultaneously across the Marketing team
- Work as part of a cross-functional team in a fast-paced environment and build relationships with key departmental leaders
- Identify trends and opportunities to amplify brand awareness through marketing technology stack
- Lead presentations as a subject matter expert
- Additional responsibilities, as assigned by manager
MEASURABLES
The success of the Digital Marketing and Analytics Director can be measured by various key performance indicators including but not limited to the completion rate of technology projects, the adoption and satisfaction of implemented technologies, and the accuracy and integration success of data management. Additionally, campaign performance metrics such as ROI, conversion rates, and engagement are critical, alongside the efficiency gains from automation. Insight generation, decision-making impact from analytics, accuracy of reporting, effective vendor and budget management, including adherence to budgets and vendor performance, are also essential. Team performance, productivity, and development, along with employee engagement, are key indicators of leadership effectiveness. Lastly, the ability to drive innovation and continuous improvement in processes and technologies underscores the overall impact on the marketing department's strategic goals.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Information Technology, Computer Science, or a related field
- Proven experience (7+ years) in a marketing technology or related role
- Strong knowledge of marketing automation platforms, CRM systems, and data analytics tools
- Google Analytics Experience
- Excellent leadership, communication, and project management skills
- Ability to think strategically and execute methodically
- Familiarity with data privacy laws and regulations (e.g., GDPR, CCPA)
- Experience with GA4
- Strong interpersonal skills and ability to work well in a team environment
- Excellent project management and organizational skills
- Excellent oral and written communication skills
- Proactive, reliable, and organized approach to work
- Thorough understanding of direct marketing principles
- Experience in Wrike or other project management platform
This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add or remove duties as necessary.
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