Associate Director - Public Sector Marketing

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What you'll be doing...

You'll work with stakeholders to create the strategic marketing plan for public safety (Verizon Frontline) in support of the sales leadership in the public sector segment marketing organization in Verizon Business Group (VBG). You'll collaborate with groups across the shared marketing functions to drive programs and iterate quarter over quarter to ensure business objectives are being met.

Core Responsibilities will include:

1. Develop public safety marketing plans in support of the public sector's business objectives aligned with the overarching VBG marketing objectives by working closely with sales, sales ops, product, strategy and other groups.
2. Analyze product performance and forecasts to identify areas of needed marketing support.
3. Develop solution specific marketing plans in support of the public sector's business objectives aligned with the overarching VBG marketing objectives by working closely with sales/BD, systems architects, sales ops, product, product marketing, strategy and other groups.
4. Engage with the broader segment marketing team and the shared marketing teams to execute public sector-specific marketing programs, identify the most appropriate marketing tactics such as advertisements, digital marketing, CRM, speaking engagements, messaging or other, and gather and distill feedback on those activities.
5. Review imagery, language, tone, to ensure messages resonate with key audiences.
6. Ensure VBG-wide marketing efforts resonate with public sector and specifically public safety customers where relevant, coordinate feedback from the business unit and shared teams such as the Verizon Frontline Crisis Response Team.
7. Review and recommend sales enablement tools such as presentations, infographics, solution briefs, fact sheets, training, white papers, and gather and distill feedback on those activities.
8. Communicate with business unit leadership on marketing activities and associated results and KPIs.

What we're looking for...

You'll need to have:

1. Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
2. Four or more years of experience in government sales or marketing.
3. Experience leading a team.
4. Willingness to travel up to 25%.

Even better if you have one or more of the following:

1. Master's degree in business or related field, or relevant marketing work experience.
2. Good written and verbal communication skills, including a proven ability to communicate cross-functionally and with senior business leaders.
3. Experience in thought-leadership, demand generation, sales enablement, integrated marketing campaign development, social media, preferably involving complex organizations requiring influence that extends outside the marketing realm.
4. Experience with government media outlets.
5. Experience managing a high-performing team.
6. Allocating and managing budgets and resources against strategic priorities.
7. Knowledge of government contracting market for technology and telecommunications services.
8. Cultivating talent.
9. Influencing key stakeholders across complex organizations.
10. Familiarity with Verizon and competitors' offerings to position Verizon as the trusted partner for public sector agencies.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours 40

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $114,000.00 and $232,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.